2 posts tagged "JewelMint"
Mary-Kate and Ashley Olsen have acquired a minority ownership stake in e-commerce brand BeachMint, reports WWD. The company, which comprises ShoeMint, IntiMint, StyleMint (the Olsens have served as designers here since 2011), and JewelMint (which just announced a collaboration with Richard Chai), has brought the busy twentysomethings onboard to consult and serve as co-chairs of its advisory board. The twins have already proven themselves in the fashion biz, what with the success of Elizabeth and James, Olsenboye, and, of course, their luxury line, The Row. Their latest investment makes us think that this pair might just be en route to becoming a whole new breed of fashion mogul.
Last night, Giles & Brother’s kinfolk duo, Philip and Courtney Crangi, unveiled their latest project—a collaboration produced for e-tailer JewelMint—at the still-going-strong Nolita haunt, ACME. Normally reserved for the sort of night-owl revelry nonconductive to accessory display, the restaurant’s downstairs was transformed into a mellow, intimate catacomb—a fitting setting for the Crangis to debut their new Kunstkammer-worthy creations.
“There’s a little tribal influence, and there’s an artisanal finish, mixed with a bit of an equestrian reference,” Philip, Giles & Brother’s creative lead, told Style.com (Courtney runs the management side of the business). Indeed, the designer’s motley mix of inspirations came across in hammered serpentine-spike cuffs, metal-cast horse-bit bracelets, and arrowhead-dripped necklaces—an example of which was spotted yesterday evening on Jenna Lyons, who paired it with pearls. “I stole it from Courtney,” said Lyons, “I’m not giving it back.”
JewelMint is an e-commerce site that provides its members with monthly jewelry picks tailored to their specific tastes. The Giles & Brother partnership marks the kickoff of the company’s “Studio Series,” conceived to mix accessible prices with fashion’s top-tier names. “They have an amazing ability to bring jewelry to a really broad audience,” said Phillip. The collection launched yesterday, and prices range from $30 to $90.