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August 20 2014

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Saturdays Surf Rides A New Wave

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It’s been quite a year for lifestyle brand Saturdays Surf. Just last month the laid-back label opened its second New York City store on Perry Street in the West Village, shortly after the March arrival of its first outpost in Japan. And the trio of guys in charge—Morgan Collett, Josh Rosen, and Colin Tunstall, is not planning on slowing down any time soon. The newest Saturdays project? A print magazine. “This is a great opportunity to get into the psyche of what Saturdays represents,” Tunstall (whose ten years in the publishing industry as an art director at Esquire, New York magazine, and GQ made him the perfect fit for the role of editor in chief) told Style.com.

Although the brand has gained a reputation for all things surf related, the 290-page first issue of Saturdays Magazine includes an eclectic mix of features, and they aren’t all wave riding related. There are nine image portfolios shot by the likes of famous sports photographers Walter Looss and Nick LaVecchia, to name of few, as well as 15 Q&As with a diverse mix of individuals from hotel owner Sean MacPherson and teen surfing sensation Quincy Davis to skateboarder Tony Farmer and eighties fashion designer Jimmy’Z, (known for his Velcro board shorts, which were recently revived at Opening Ceremony). Unlike traditional magazines, there are no styled editorial spreads or even advertisements. “Saturdays is not the livelihood of the brand, nor do we think it will pay the bills,” says Tunstall of the mag, which he says will most likely be a biannual publication. “We are doing it simply because we are passionate about the brand.” Get a sneak preview of the magazine exclusively on Style.com before it makes its public debut August 1.

Saturdays Magazine will be available for purchase in Saturdays Surf NYC locations, the Saturdays Tokyo flagship, and select bookstores worldwide.

Photos: Courtesy of Saturdays Surf