5 posts tagged "Jodie Snyder"
“Dannijo has always been a brand about this dynamic relationship between Jodie and I, our different personalities and aesthetics,” said Danielle Snyder, who designs the jewelry range with her sister, Jodie. “So every season, we try to take two seemingly opposing forces and showcase the relationship between them.”
The sisters’ unlikely Fall ’14 bedfellows were boxing and ballet. “We wanted to find the balance between hard and soft, beautiful and rough, and to allude to this combination of fluidity and movement seen in boxing and ballet,” Jodie said of their presentation, which, dubbed “Boxerina,” was held at New York’s Eyebeam gallery. The designers decked a troupe of professional dancers in Dannijo’s latest wares before sending them out to perform a routine choreographed by the American Ballet Theatre’s Nicola Curry.
Dannijo’s Fall offering—approximately fifty pieces of bold, metalworked jewelry in oxidized silver and antique gold with colored stone embellishments, Swarovski crystals, spikes, pearls, and chains—was inspired by the duo’s obsession with boxing (“Our trainer is the bomb!” Danielle exclaims) and sports photography. “For us, the jewelry’s really meant to be layered. We’re big into neck parties and arm parties and making a statement,” Jodie said.
The pair have also designed handbags for the second season running, but they were noticeably absent from the Fall outing. “We’ll be showing them during market week. They pick up a lot of elements in the jewelry, and they’re all handmade in Italy,” Jodie said. But why oh why weren’t they included in the presentation? “It’s hard for the ballerinas to dance with the bags,” Jodie explained. “We tried!”
Label: Dannijo by Danielle and Jodie Snyder
Need to know: For their Spring 2013 jewelry presentation, sisters Jodie and Danielle Snyder of Dannijo drew their inspiration from the far reaches of the desert Southwest to the local shores of Montauk, New York. The Roots’ Questlove deejayed tunes while fans like Brooklyn Decker Instagrammed shots of mannequin fembots dripping in the brand’s signature oversize bib necklaces, belts, cuffs, and earrings packed with semiprecious stones and pops of turquoise.
They say: “The collection is very old Montauk-inspired,” says Jodie Snyder. “Peter Beard is one of our favorite artists, and we’re inspired by his use of collage and mood boards. We wanted the event to feel like you’re walking into our heads and seeing our inspiration firsthand. And we’re into the ‘fembot’ moment—we have a ton in our showroom and they’re our warriors of the new collection.”
Where to find it: Bergdorf Goodman, Henri Bendel, Dannijo.com
Dannijo’s Danielle and Jodie Snyder eschewed the normal lookbook format for their Spring 2012 collection (which, they note, they can hardly keep in stock—especially the on-trend neon pieces), instead making a zine with industry insiders like ?uestlove, Mia Moretti, and Timo Weiland to show off their colorful baubles. As an extension of that project, the duo recently enlisted another pair of famous faces to model their Fall collection—two of fashion’s most well-known siblings, Theodora and Alexandra Richards.
“We loved the idea of shooting sisters, as their dynamic and chemistry are really reflective of Jodie and I and their personalities really resonated with ours,” Danielle tells Style.com. “One [sister] is a bit more rocker and the other more classic, so we were really able to express the range of the collection through them.” Style.com has an exclusive first look at one of the shots (pictured), lensed by photographer Eric Ray Davidson. As for what they have up their sleeves (besides stacks of bracelets), the Snyder sisters report, “We have a few exciting projects that are in the works, but it’s too soon to tell. Stay tuned for our September fashion week experience; it will be our best yet.”
“We wanted to show how beautiful the pieces look in real life, not just under studio lights,” said Jodie Snyder, one half of the design duo behind Dannijo jewelry, at their Fall ’12 presentation/dinner last night.
Their latest collection, Deco Gatsby, was modeled by a host of the designers’ friends, including Man Repeller’s Leandra Medine and Becka Diamond. “I love their statement cuffs—it’s like this necklace was made for me,” gushed Vena Cava designer Lisa Mayock; one piece was named in her honor.
The gathering at Kingswood was a welcome change from fashion week’s more formal presentations, with the sibling designers mingling around the room to check on their guests. “It was actually Lisa’s idea,” admitted Jodie of the seated dinner. “Vena Cava did a similar event for their last collection and it felt so much more intimate than a show.”
The jewelry, featuring vintage mosaics, oxidized glass, and mixed crystals, spans a spectrum of styles, and as with previous collections, the designer’s eye could be seen in each piece. “Danielle and I can have quite different aesthetics, but they always coordinate in some way,” said Jodie, motioning toward a spectacular turquoise necklace. “But look at all those crystals—that one’s mostly mine!” she laughed.
The sisters Snyder behind Dannijo jewelry are the latest to bring their wares online, with the new Dannijo.com, launching today. Danielle and Jodie Snyder have won raves for their chunky, statement-making pieces, which has won over as many celebrities (like Alicia Keys, Scarlett Johansson, Natalie Portman, and Beyoncé) as editors. (Our own Marina Larroude is a fan.) The new site—optimized for the iPhone and iPad, by the way, for which they also make cases—offers not only a full selection of their bib necklaces, bangles, earrings, and rings, but also a small range of men’s items, vintage bags, and a few online-only exclusives, like the Carlotta ($695, above left) and Lovani ($625, above right) necklaces.