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August 31 2014

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3 posts tagged "Joe McKenna"

EXCLUSIVE: Jason Wu Unveils His Debut Campaign for Hugo Boss

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Hugo Boss
Hugo Boss

Though he worked with the same megawatt team of photography duo Inez & Vinoodh and stylist Joe McKenna, Jason Wu had an easier time shooting his first Fall ’14 Hugo Boss campaign than he did lensing his This Is Boss film for the brand back in January—probably because this time around, there was no blizzard to deal with. Debuting exclusively here, Wu’s inaugural ads for the German house star Edie Campbell (who emerged as Wu’s muse when Wu presented his first Boss collection back in February) and Scott Eastwood. Yes, the ruggedly handsome son of Clint. “It was very important that the first campaign was character-driven,” Wu told Style.com. “Edie Campbell not only stands for the new vision of Boss womenswear, but she is the definition of that confident, sexy, and individual person that I would like the collection to reflect.” As for the menswear snaps, he offered, “The idea of Boss menswear is keeping up tradition. Scott is all about channeling old Hollywood. I love how much he looks like his father, who is absolutely legendary, and he has this classic sensibility that feels completely modern at the same time.”

The photographs are stern and simple—no fancy backdrops or locations this time around—but they’re jam-packed with emotion. That duality is integral to Wu’s Boss aesthetic. “The pictures are so strong that they didn’t need any special layout. They’re just fully focused on the [model], the clothes, and the attitude. It’s about personality within a very rigorous sensibility. And it’s important to have both.”

Photo: Inez & Vinoodh, Courtesy of Hugo Boss

Jason Wu’s Big Vision For Boss

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“Sleeping is so last season,” laughed Jason Wu from his New York studio. He was only half kidding. Since Wu was appointed as the new artistic director of womenswear at Hugo Boss last June, he’s had to learn to balance—and separate—designing for the German brand and his eponymous range. “I had apprehensions about being able to juggle both, showing both in New York, being able to make them look different…I thought it was a big challenge,” conceded Wu, who will present his first Boss effort in New York on Wednesday, February 12. “But at this point in my career, it felt really right to embark on this new journey, to challenge myself to do something unexpected.”

Given Boss’ history of stern, precise menswear and Wu’s penchant for directional, feminine designs (he’s not one to shy away from a frill here, or a ruffle there), Wu may have seemed an unlikely choice for Boss, whose women’s range has failed to take off since it was launched in 2000. But his fresh eye, artistic spirit, and understanding of women’s bodies—and wants—might provide just the edge Boss needs. Case in point, his first film for the house, which debuts exclusively here. Styled by Joe McKenna and lensed by Inez & Vinoodh, who also shoot Wu’s own campaigns, the film is aptly dubbed This Is Boss, and stars the new face of the brand, Edie Campbell. “With this film, I wanted to answer the question on a lot of people’s minds: What are we trying to do here?” said Wu, adding that Campbell is the embodiment his hypothetical Boss woman. “She’s modern, she’s someone you want to get to know, she’s well-traveled, cultured, successful…she’s the right person to represent my new vision.”

This Is Boss was shot at the Philip Johnson Glass House in Connecticut, largely because the locale reminded Wu of Boss’s Metzingen, Germany, campus, which happens to have inspired his Fall ’14 collection. “The campus is made up of three huge glass buildings, but it’s set in this picturesque countryside. It’s a complete opposition of beautiful, natural elements and these hard lines of steel and concrete, yet they blend together perfectly. And when I saw it, I said, ‘That is where I’m going to find my womenswear inspiration.’” This concept of opposites appears in the short, too. As Campbell is shown running through the snow in a sharply cut black overcoat (an unexpected blizzard nearly foiled Wu’s shoot), fractured images of cityscapes and blossoming roses flash across the screen. “All the elements are odd together, yet intriguing, and great at the same time,” Wu said. “The film incorporates not only Boss’ DNA, but also expresses everything that the Boss woman is, and wants to be. It’s all her thoughts in one picture.”

As for what we can expect on Wednesday, Wu revealed that we’ll see disciplined menswear influences with a feminine kick, as well as notes of Bauhaus. So is Wu nervous about the big show? “I don’t have time to be nervous!” he chuckled. “I just have time to create and make it all happen.”

Spaceman About Town

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Ground Control to David Sims...The Man About Town is about to be Man About Galaxy. The new edition of Philip Utz’s menswear biannual Man About Town is The Space Issue, dedicated to the high life in all of its iterations—from the burgeoning space tourism market to French pastry master Pierre Hermé’s recipe for space cake. (Include cannabis at your discretion.)

For the new issue, Utz and creative directors Mathias Augustyniak and Michael Amzalag of M/M (Paris) pitted the homemade against the futuristic, starting with the hand-crafted font M/M (Paris) worked up for use throughout the issue, one that was hand-formed in salt dough, then photographed. “The space theme was chosen because I wanted to break with the retro aesthetic that Man About Town had been championing prior to the Hedi Slimane issue, but also because I felt that it would take the writers, photographers, and stylists out of their comfort zone to produce something less self-referential and more thought-provoking than what most other men’s books have to offer,” Utz says. “It was certainly very rewarding to see everything come together, with such unlikely bedfellows as astrobiologists and stylists, computer programmers and fashion photographers.” The full list of contributors includes fashion world heavies such as Alasdair McLellan, Joe McKenna, Olivier Rizzo, David Sims, and Willy Vanderperre, but also Google vice president Vint Cerf, astronomer Sir Patrick Moore, and Virgin Galactic head of astronaut relations Dave Clark. (“Our approach to Man About Town was very free-spirited,” Augustyniak and Amzalag say of the roster. “We wanted to have fun and placed calls for everyone to join the party.”)

The issue hit stands this past Friday. It comes with a packet of six postcards featuring art from the pages of the magazine, like the David Sims shot, styled by McKenna, at left. “Postcards from the edge,” Utz calls them. Space: Wish you were here!

Photo: David Sims / Courtesy of Man About Town