August 29 2014

styledotcom About to hit some balls in Chanel. BRB.

Subscribe to Style Magazine
1 posts tagged "John Targon"

The Next Big Thing: Baja East Fall ’14


Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

Baja East

Label: Baja East, designed by Scott Studenberg and John Targon

Need to know: The Baja East boys couldn’t have timed their NYFW debut better. Their Spring stock, which they showed to retailers last October, has finally hit stores, and they have a New York fashion week window at Barneys to boot. Studenberg and Targon, who come from luxury sales backgrounds (the former worked at Lanvin, the latter at Burberry and Céline) aren’t the fast-talking, highfalutin types. They’re casual and cool, the perfect spokesmen for their unisex label that’s equal parts beach bum and city chic.

For Fall, they’ve expanded their knitwear to include sumptuous cashmere knits and drop cotton tees. Harder elements, like tough luxe leathers, leopard pony hair, distressed flannels, and oxidized metal details, were combined with softer silk crepes, baja maxis, jacquard tunics, and cotton khadis to complete their collection of approximately eighty pieces, all inspired by social tribes. “There’s definitely a more aggressive stance, a little bit more of the urban jungle,” Studenberg said. “And then we go back to really soft, beautiful sunset colors in our cashmeres and cottons.”

Everything is made in New York or Los Angeles and worn effortlessly in its “travel, pack, and go” spirit. Stylist Karen Kaiser also helped the duo to develop edgy leather chokers and bracelets, all of which featured cultured Australian pearls. Total outfits were swapped among the girls and guys to showcase their versatility for both him and her, while graffiti ikat-print beanies and black Nikes completed looks. “It’s back to this whole luxe loungewear idea, where you can be at home or on the beach,” Targon said. “It’s personal time, and that’s the biggest luxury for most people.”

They say: “We would love to have our own Baja East stores!” Studenberg remarked of their future plans. Targon added, “We definitely want to do bags next, and shoes later…but it’s only the two of us doing everything, so we need a team to do anything more than this.”

Where to find it: Barneys New York, Jeffrey, and Kirna Zabête in New York; The Webster in Miami; A’maree’s in Newport Beach, Calif.; and Maxfield in Los Angeles, among others.

Photos: Courtesy Photos