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1 posts tagged "Johnny Pigozzi"

LimoLand Is The New Black


“If you walk around New York, men are usually wearing black, then white or gray if you are very happy,” said Jean “Johnny” Pigozzi, the French-born business mogul-turned-designer behind LimoLand. “I want to change that.”

LimoLand is a good place to start. The wildly colorful printed sportswear line is anything but black and white, and it now has a permanent home: a new boutique in the Meatpacking District in New York City, which Pigozzi (left) opened with a bash on Friday night. (Pigozzi says womenswear will be the next task to tackle on his agenda: “I am going to do hoodies and polo shirts and younger things, but don’t worry, I am not going to make ball gowns and silk clothes.”)

On Friday, the designer himself was sporting a bright blue hoodie from his line, and no sooner had a host of his famous friends—including Brett Ratner, Dasha Zhukova, Annabelle Dexter-Jones, and Bob Pittman—walked in the door than they were swathed in Technicolor. The clothes may be loud and the festive accommodations may have recalled a frat-basement bash—tequila shots courtesy of Casa Dragones and a burger dinner on offer at a self-styled dive bar across the street—but the spirit of the line is still plenty luxe. André Balazs, a poster boy for the label, traded his black sport jacket in exchange for a printed navy hoodie. “I was admiring it and I was just told it’s called ‘Hedge Fund,’ ” he said with a big smile.

Photo: Joe Schildhorn /