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7 posts tagged "Joie"

The Split-Second Preview: Joie


The Fall ’14 Ready-to-Wear collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.


WHO: Joie, designed by Serge Azria

WHERE: New York

WHEN: Wednesday, February 12

WHAT: “A moody girl on a Saturday afternoon in Paris; perfectly undone and effortlessly feminine.”—Serge Azria. The creative director and CEO sent us a peek at Fall ’14′s fabrics, above.

Photo: Courtesy of Joie

Shop The Look: Tweed Zone


We’ve got tweed on the brain, having seen it in heavy rotation on the runways these past few weeks. Fortunately, we don’t need to wait until fall to get our fix, as designers have turned out spring-appropriate tweed looks in cheerful hues like Pepto pink, lavender, and turquoise. Shop our colorful picks from Rebecca Taylor, Girl. by Band of Outsiders, Joie, and more, below.

1. Rebecca Taylor top, $350, available at

2. MSGM jacket, $583, available at

3. Girl. by Band of Outsiders skirt, $350, available at

4. Jason Wu bag, $1,495, available at

5. Joie shoes, $175, available at

To view more looks, click here.

Urban Equipment


A great shirt is a staple in any city girl’s wardrobe. And tomorrow, thanks to the opening of Equipment’s new Soho boutique, getting one (or two, or four) will be a lot easier. “We were ready. We’ve reached maturity,” said Serge Azria, the CEO and creative director of the revived seventies label, about his choice to open the brand’s first stand-alone store since the 2010 relaunch. Nestled on Wooster Street (just a few doors down from the newly opened Joie boutique, also an Azria-owned brand) the store, as the CEO explains, is meant to have a “gallery feel.” Its brushed-metal display cases, black floors, and white walls provide a minimal, uncluttered space in which to shop Equipment’s wares. Expanding on that gallery vibe, a painting by Retna, one of Azria’s favorite artists, hangs on the back wall. Apparently, the boutique will be showing more artwork, as well as embarking on a surprise music project, in the coming months.

“I think that Soho is a very international place, and it’s once again becoming an important shopping destination in the city,” said Azria of the boutique’s considered location. He also voiced ambitions for further U.S. expansion; in 2013 the CEO is aiming to open stores in locations like L.A., Miami, and maybe even New York’s Upper East Side. “The rent here is crazy, though!” he jokes.

But Equipment’s retail push is only one of the brand’s new developments. In addition to a healthy range of white and colored shirts, the store will sell sunglasses by Garrett Leight—a hint at accessories collaborations to come. And, while silk shirts will always be at its core, the label is out to prove they’re not just about button-downs. Shirtdresses will be introduced for Spring (which will hit the shelves in January). Cashmere sweaters with novelty prints like polka dots and snakeskin are also a recent addition to the Equipment range (they made their debut this fall) and, according to Azria, blazers are on the way. The CEO’s favorite new offering, however, might be the silk pajamas, a large selection of which are available at the Soho store. “They’re a hot ticket,” he says.

Located at 110 Wooster St., Equipment officially opens on Friday, December 21.

Photo: Courtesy of Equipment

Jumping for Joie


On a much-buzzed-about corridor of Melrose Avenue, where labels like Marc by Marc Jacobs, Diane von Furstenberg and Helmut Lang have all opened boutiques, a retail resurgence has begun. This Tuesday, Joie’s L.A. flagship joins the fray. The label is undertaking a major rollout—in addition to L.A., a Soho shop has just opened in New York, with a Meatpacking District branch and a San Francisco outpost on the way. Still, says creative director Serge Azria, “each store embodies the true feel of the brand: effortlessly chic yet casual.” Who do you call for that? Ryan Korban, the designer whose credits include Alexander Wang’s store and showroom and New York’s Edon Manor. Korban’s vision translated into a Parisian apartment that’s been sun-kissed by SoCal—an apartment, that is, that’s 1,640 square feet large, with herringbone floors and washed gray moldings. “L.A. has always been a big part of the Joie environment—even before we opened on the West Coast,” Korban explained. “Because it is such a large part of the brand, it has always come through in the design, even when we were doing New York stores.” Although New Yorkers are famously wary of all things L.A, we haven’t heard any complaints.

Joie is now open at 8414 Melrose Ave., L.A., (323) 330-1255.

Photo: Courtesy of Joie

A Bit Of Sunday Joie De Vivre


Looking for Shala Monroque any given Sunday? Try Café Gitane, her go-to brunch spot. But it was at the Crosby Street Hotel where Monroque (pictured, right), along with Bonnie Morrison (pictured, left), stylists Lisa Tobias and Julie Ragolia, and a mix of fashion girls, stopped for a bite (and a mimosa) to celebrate their new appointments as Joie’s “Sunday Girls.” The contemporary label tapped the ladies—along with Elettra Wiedemann, Harley Viera-Newton, and Pamela Love—to offer their secret spots and favorite haunts for the label’s new City Guides, which will accompany its Fall 2010 lookbook. And the brunch dress code? As you’d expect, this isn’t a slumming-in-sweats crew, though the talk did turn toward the athletic; hitting the gym seems to be a preferred Sunday pastime. “Joe Zee took me to a hip-hop class and I had to leave within the first 15 minutes,” Morrison confessed with a laugh. “Everybody knew the steps and had their special moves or whatever, and of course Joe goes every week, and then there was me.” Monroque empathized. “I went to a ballet class the other day and I’m not going back. In New York, you have ex-professional dancers next to you in class!” Word to the wise, New Yorkers. But they won’t be the only ones to benefit from the wisdom of the City Girls; Joie will eventually select ambassadors in L.A., London, and Paris to share their trade secrets, and will donate $1,500 to each girl’s charity of choice.

Photos: Courtesy of Joie