10 posts tagged "Jonny Johansson"
Acne Studios is heading to Downtown L.A. Tomorrow, the Swedish brand will open its largest store in the world (and its second stateside location) in the city’s Eastern Columbia Building—a thirteen-story 1930s art-deco landmark with a deep blue and decorative gold facade. “It started with the building, to be honest,” creative director Jonny Johansson told Style.com of his decision to decamp to an unexpected part of the city rather than one of its high-gloss shopping locales. “We can afford to not do what people think has to be done,” he continued. “And we always work with the concept of the space—we like to find somewhere historic and interesting, and then do something contemporary inside.”
The 5,000-square-foot, single-level space was based on Johansson’s own vision. “I tried to not learn the history of the building,” he said. “I just wanted it to speak to me.” The result is a futuristic interior with exposed columns and structural details that fit Johansson’s concept of modernity. The formatted rows of merchandise are expansive, as the store houses Acne’s men’s and women’s ready-to-wear and denim, as well as bags, accessories, and footwear. Though sleek and structural, the design actually embraces Johansson’s desire for privacy. “When you walk through the store, you see columns that create these private areas,” he said, referring to the mazelike floor plan. “I like to stay a little bit more private when I shop, and I think this structure allows for that.” Meanwhile, the flagship’s adjoining ilcaffè coffee shops—one of Johansson’s favorite spots back home—will offer customers a true taste of Stockholm.
Shifting the paradigm of what downtown means to the L.A. fashionscape, Acne’s L.A. flagship seems to be a beacon of what’s to come. Rumors of Aesop and A.P.C.’s arrival are swirling, and the new Ace Hotel down the street is receiving the finishing touches for an early 2014 bow. But at present, local shoppers have plenty to be excited about: In addition to the new store, Johansson has designed a limited-edition scarf (above) that boasts a print of the brand’s new SoCal home. Naturally, it’s available exclusively in L.A.
Acne Studios opens this Wednesday in the Eastern Columbia Building, 855 South Broadway, Los Angeles, CA 90014.
Acne’s roots are in casual sportswear and jeans, but over the course of several seasons, the Swedish label has been refining its tailoring. Now a new capsule collection, developed with (and to be sold exclusively on) MrPorter.com, pushes it farther than it has ever gone before: for the first time, into a developed collection of full-on eveningwear. The new capsule, which includes tuxedo jackets and trousers, jacquard trousers and cummerbunds, bib-front shirts, an evening overcoat, bowties, and shoes, launches November 13. (The company, undeterred by New York’s nor’easter, is celebrating with a dinner this evening.) “I like the tuxedo, it’s a feminine uniform for men,” Acne’s Jonny Johansson tells Style.com. “Let’s think of it as a classic little black dress for men. If I could, I would use the word ‘elegant’ to describe the man’s tuxedo—everything becomes elegant in a way.” Even—in a twist harking back to those casual roots—a tuxedo T-shirt, also on offer.
What’s old is new again. And at Acne, the old is coming back in white. Jonny Johansson and his team scoured more than ten collections from the Acne archive for a new capsule collection of reissues hitting label stores this Monday. Tops, skirts, dresses, shoes, and accessories are all back from the vault in new, white versions. Why? “I designed an apartment back in the nineties on Park Avenue,” Johansson tells Style.com, “with one room as the Yoko and John Lennon white room. It has been floating around my head for a while, this whole ‘white-out process.’ It finally surfaced and I was like, yes, let’s do a collection.” With Memorial Day and the traditional season of white garb on its way, we wondered, does Johansson have any rules for how to wear it? “Just keep your white pieces dirty—then you know you are having fun,” he says. One caveat: “No sex in the grass wearing white; it gives it away.”
Acne opened its second Paris store Tuesday on rue Froissart in the 3rd arrondissement, but founder Jonny Johansson remained in a Swedish, not Gallic, mood. “I wanted to do something with a contemporary Stockholm vibe, because that’s where we’re from and it’s been on my mind a lot lately,” he said about the new shop. “When you walk in, you’re not sure if it’s a garage or a club.” (Understandably so—the space used to be a garage.)
Johansson and Acne’s in-house architect Andreas Fornell transformed the formerly oil-stained space (which Johansson found two years years ago while walking around Paris), making sure to preserve the concrete shell and adding a sleek chrome, marble, and beige-carpeted interior with suspended LED strip lighting. As a set piece, he installed a 650-kilo antique marble nude, which artist Daniel Silver dragged from Italy to London.
The Acne team came to Paris en masse to toast the opening and to celebrate with a midnight supper at Lapérouse, with friends Roxane Mesquida, Irina Lazareanu, Gaia Repossi, and Kenzo’s Carol Lim and Humberto Leon. Acne Paper‘s Thomas Persson showed up with a surprise guest, singer Jonny Woo from London, who performed a short set featuring shock-and-awe versions of the Doors’ “Tell All the People” and Nina Simone’s “Gin House Blues.”
Paris is only the latest stop for Acne, which already owns 30 stores worldwide; its next will open in New York (the city’s second) in 2012. In the meantime, Johansson has been busy planning Acne’s Fall men’s show in January, which will be shown in—sense a theme?—a Paris garage.
It’s time to dust off your jean jacket. Favored by the likes of Ruby Aldridge, Liu Wen, and Hanne Gaby Odiele, the denim staple is making a bid to replace the leather bomber as model-off-duty topper of choice. This summer, bona fide celebs (Cameron Diaz) and burgeoning trendsetters (Pippa Middleton) alike have been spotted layering snug, faded ones over feminine looks for an edgy update. Speaking of edgy, we loved the acid-wash, pharaoh-embellished number that Sleigh Bells’ Alexis Krauss wore to the Sasquatch festival this May. Same goes for Jonny Johansson’s heavily deconstructed indigo style from Acne’s Resort collection.
CLICK FOR A SLIDESHOW, and let us know what you think about the denim jacket comeback.