9 posts tagged "Josephine de la Baume"
Talk about an eye-catching window display. Last night, at the opening party for Agent Provocateur’s new Madison Avenue boutique, lingerie-clad models were gyrating wildly and working their way up and down a stripper pole. More than a few passersby stopped to watch and take photos. We even spotted a school bus slowing down.
“Today, when we were rehearsing, we had traffic stopped on Madison. We had police cars outside,” said the brand’s creative director, Sarah Shotton. Turns out New York’s Finest was just doing a friendly check-in. “They came in and shook the doorman’s hand. They said he had the best job in the world. So I think they’ll be looking after us,” Shotton concluded.
The brand will be hoping for the same warm welcome in Los Angeles, where it opens a store on Rodeo Drive store on Thursday. That means more eyes on the racy new film the brand shot with Josephine de la Baume, which features the French beauty enticing an unseen voyeur in bra and panties.
“It made me think of Rear Window, and there’s something very French New Wave about it,” explained de la Baume, who was circulating in a sheer tulle dress from the label’s Soirée collection. “In France we’re pretty naughty—we’re not a prude population.” Meanwhile, around her, dancers in cowboy leather swung their nipple tassels and pulled bananas out of their holsters.
In London, Frieze is in full swing, and the art/fashion set is in heavy competition to see who can draw the bigger crowd. (This week, Christie’s and Sotheby’s faced off for the party award: Christie’s had Vanity Fair as a lure, but Sotheby’s had Jerry Hall, who took the occasion to debut her new boyfriend—point, Sotheby’s.) But the biggest ticket in town last night was an installation by Maia Norman—a.k.a. Damien Hirst’s missus, if not necessarily by law—at Mayfair’s Haunch of Venison Gallery for her Mother of Pearl line. The Kills’ Alison Mosshart, Josephine de la Baume, Polly Morgan, and, of course, Mr. H. himself dropped by the surreal exhibition to check out her Spring ’11 collection.
This time, Norman (with Hirst, left) worked with the Scottish artist Jim Lambie on a series of prints, including flowers in burnt orange and reds, a loony eyeball-and-gaffer-tape motif, and rock ‘n’ roll images of Grace Jones and John Lennon, all of which appear on fabrics like leather and organza. “I thought they were demented, confrontational,” Norman says of Lambie’s prints. “It was perfect for me, because it seemed like everything fashion-wise has settled down, with the camels and the neutral thing going on. I felt strongly that there was a gap for something wild. When I go shopping, I am always looking for that something really extraordinary and can never find it. It’s usually just this sea of black, and Lambie’s prints provided the perfect antidote.”
Judging from the retailers she’s picked up for the season, it’s clear she’s not alone. Colette will now be carrying the collection, alongside longtime supporter Liberty of London and new shops as far afield as Egypt, Switzerland, and Hong Kong. With all the focus on her own line, we wondered, does she have designs on any other booths at the fair? “Actually,” she said, “I am kind of hoping that all my friends will come and see me here at the installation.” Somehow, we don’t doubt it.