4 posts tagged "Josh Rosen"
Morgan Collett, Josh Rosen, and Colin Tunstall started Saturdays Surf NYC as a Soho surf and coffee shop back in 2009. Less than three years later, the label has evolved from a surfboard and slogan tee-stocked home away from home for the Montauk set to a bona fide lifestyle brand. There was the launch of Saturdays denim last spring and the start of an annual magazine this past summer. Today marks the debut of Saturdays sunglasses, a smart next step for the beachy brand. Style.com has the first look at the Walker, a wayfarer available in three styles, all handcrafted in Japan. The shades feature polarized lenses and a hydrophobic coating that repels water (naturally). Priced at $295, Saturdays’ new sunnies are available now at all Saturdays locations and on Saturdaysnyc.com.
It’s been quite a year for lifestyle brand Saturdays Surf. Just last month the laid-back label opened its second New York City store on Perry Street in the West Village, shortly after the March arrival of its first outpost in Japan. And the trio of guys in charge—Morgan Collett, Josh Rosen, and Colin Tunstall, is not planning on slowing down any time soon. The newest Saturdays project? A print magazine. “This is a great opportunity to get into the psyche of what Saturdays represents,” Tunstall (whose ten years in the publishing industry as an art director at Esquire, New York magazine, and GQ made him the perfect fit for the role of editor in chief) told Style.com.
Although the brand has gained a reputation for all things surf related, the 290-page first issue of Saturdays Magazine includes an eclectic mix of features, and they aren’t all wave riding related. There are nine image portfolios shot by the likes of famous sports photographers Walter Looss and Nick LaVecchia, to name of few, as well as 15 Q&As with a diverse mix of individuals from hotel owner Sean MacPherson and teen surfing sensation Quincy Davis to skateboarder Tony Farmer and eighties fashion designer Jimmy’Z, (known for his Velcro board shorts, which were recently revived at Opening Ceremony). Unlike traditional magazines, there are no styled editorial spreads or even advertisements. “Saturdays is not the livelihood of the brand, nor do we think it will pay the bills,” says Tunstall of the mag, which he says will most likely be a biannual publication. “We are doing it simply because we are passionate about the brand.” Get a sneak preview of the magazine exclusively on Style.com before it makes its public debut August 1.
Saturdays Magazine will be available for purchase in Saturdays Surf NYC locations, the Saturdays Tokyo flagship, and select bookstores worldwide.
One hardly needs a reason to pay a visit to the Saturdays Surf NYC office, knowing that founders Morgan Collett, Josh Rosen, and Colin Turnstall will be hanging around. But if the surfer boys are what get you through the door, it’s the clothing behind it that keeps you coming back season after season. For Fall, the brand that is known for its signature logo T-shirts and board shorts is offering denim, available in two fashion-forward-for-the-guy-who-doesn’t-like-fashion fits; the Charlie straight leg (pictured) and the Luke slim fit (both of which were named after friends of Morgan, Josh, and Colin). The jeans, which come in indigo and black, are raw, unwashed, and selvedge, with contrasting colored seams—easy to throw on after a day of riding the waves. For a cool $150, they will be available in August at all Saturdays locations, as well as on www.saturdaysnyc.com.
Saturdays Surf NYC, 31 Crosby St., NYC, (212) 966-7875.
Even at the surf shop, there’s no off season. “We surf when it’s 30 degrees in January,” Saturdays Surf co-founder Morgan Collett said with a laugh at yesterday’s preview of the shop’s expanding house label. Not everyone may be so bold (or so reckless), but the Fall collection he designed with partners Josh Rosen and Colin Tunstall—the first the brand has shown, debuting exclusively on Style.com—is inspired nevertheless by “surfing in the wintertime—but keeping your NYC lifestyle.”
Board short-style swim trunks are available year-round, in other words (the best here in black-on-black or navy-on-navy tonal stripe the guys call “jailbird”), but for the first time, so are outerwear pieces like shearling-lined parkas, Harrington-style Goose jackets, and knit beanies. Flannel shirts join poplins and oxfords (all subtly embroidered on the placket with the Saturdays slash); French terry sweatshirts and cotton/wool knits are a larger part of the range; and a new series of Saturdays tees joins the existing options. “In southern California, surf shops don’t have their own labels, but every one has its own T-shirt,” Collett explained. (The Saturdays T-shirts are becoming a signature piece for the shop: They were recently picked up by J.Crew, which now offers them in its Spring catalog.) The pricing remains regular-guy friendly: Outerwear tops at $325, with shirts in the $100 range and tees starting at $35.
Not bad for three guys less than three seasons into their own collection. The Saturdays store, bolstered by word of mouth, New York’s revived interest in surf culture, and one of the best coffee machines on Crosby Street (the bar at the front part of the shop pulls espressos daily until 7 p.m.), is more and more a destination on the retail map; and the in-house collection is now large enough to fill it completely, pushing most of the store’s outside merchandise (Levi’s denim, Lightning Bolt tees, and sportswear by the SoCal label Riviera Club) to online-only. (It’s TBD if they’ll eventually return to the bricks-and-mortar retail space.) And next week, a second Saturdays opens: as a pop-up at the Bio-Top space of the cult Japanese boutique Adam et Ropé in Tokyo.