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April 21 2014

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3 posts tagged "Judith Milgrom"

A Maje Moment For Alexa Chung

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While most Manhattanites stayed in last night to watch the live vice presidential debate, a crowd still turned out to Hotel Americano to toast Maje’s newest campaign girl, Alexa Chung. In case there is any question of American patriotism here, the brand’s founder and designer Judith Milgrom put an end to that debate. “We want to become the most American, French brand,” said Milgrom, who opened the first New York Maje store last October and followed with a series of small stores throughout the city. The focus last night, however, was on one of Britain’s most stylish exports. “I just love the way Alexa looks in the clothes, especially what she’s wearing tonight,” said Milgrom of Chung’s silk top.

Milgrom and her muse certainly seem in sync. “I went into the studio with a sketch of a green miniskirt—and they already had one,” Chung said, in between chatting with her pals like Dev Hynes, Hilary Rhoda, and DJ Alix Browne. Though Chung’s own clothing line has been postponed, there’s no shortage of upcoming projects en queue. On her forthcoming book, she said, “[It's] mainly my style icons. The rest is top secret.” As she watched the evening’s performers, Chicago-based Wild Belle, she said one thing she won’t be doing is putting out an album. “God, no. I can’t sing at all,” she admitted. While the sibling duo continued their act, guests streamed in, coming from another French affair, the Krug House party, happening a little further downtown at a multi-story private town house on West 15th Street. The cause for celebration was, quite simply, fashion’s favorite beverage: Champagne. By 10 p.m., the partygoers (including Byrdie Bell, Genevieve Jones, and the night’s performer MNDR) had guzzled up most of the bubbly and then, it was over.

Photo: Will Ragozzino / BFAnyc.com

A Sister Act Strikes Again

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French brands Sandro and Maje are setting out to extend their empire into the U.S. Last year, the brands debuted their first respective New York stores, in adjoining spaces on Bleecker Street. Now they’re each opening on Prince Street—again, side by side. You’d think the stores were sister establishments, which is not quite the case. The labels, which both stock trend-driven ready-to-wear and accessories, aren’t sisters; their owners are.

For her second U.S. store, Sandro’s Evelyne Chetrite chose to make the 725-square-foot shop a women’s-only affair—ironically enough, because her menswear business is so strong. “The men’s collections are becoming more and more important and therefore much more appreciated. They need space to express themselves in their own environment, just as the womenswear does,” Chetrite says. (The men’s and women’s stores at Bleecker Street have separate entrances but connect internally.) Aside from that, the two boutiques are similar. Like the Bleecker Street location, the store has an antiqued oak wood floor and whitewashed brick walls; hanging from the racks are Spring’s best-sellers, including the Vertige green tweed jacket ($515) and the Enivrant floral blouse ($270).

Her sister, Judith Milgrom of Maje, likewise modeled her new Prince Street boutique—the label’s third in the U.S.—on her Bleecker store, inspired by a traditional Parisian apartment, with a mirrored chandelier, chevron wood floors, and gold leaf detailing. The Soho store will also be women’s only, including clothes, shoes, handbags, jewelry, and accessories; a five-piece collection of Brigitte Bardot T-shirts, called Icons Forever, launches today as well.

The neighborhood seems to suit both nicely. And while Sandro is looking for a space in Soho and planning to open in Los Angeles, according to Chetrite, Sandro’s “next store will be on Madison Avenue.” No surprise here: So will Maje’s.

Sandro, 8 Prince St., NYC; Maje, 10 Prince St., NYC.

Photos: Kyle Ericksen

Maje Opens On Bleecker Street

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The U.S. push for French retailer Maje continues. After making a splash last season with a capsule collection designed and modeled by Vanessa Traina, the chain—which operates over 100 shops worldwide—is diving into New York with a series of small stores. Earlier this month, the first opened in Soho, and today, its second bows on Bleecker Street, alongside neighbors like Zadig & Voltaire, Jimmy Choo, NARS, and Marc by Marc Jacobs. Like Spring Street’s and the brand’s other stores, the space is designed to resemble a Parisian apartment. It will carry creative director Judith Milgrom’s apparel, shoes, bags, jewelry, and accessories collections.

Maje opens today at 417 Bleecker St., NYC, (212) 524-9420, maje.com.

Photos: John Aquino