7 posts tagged "Julia Nobis"
With its tactile skins and techno colors, Proenza Schouler’s Spring ’13 collection boasts a graphic, high-impact edge. So, too, does the campaign, which, lensed by David Sims, debuts exclusively on Style.com. Starring Julia Nobis and Irina Nikolaeva, the ads’ punchy images collage vivid hues, graffiti elements, and surreal forms to highlight Proenza’s Spring wares. Not that they need any help standing out—we bet that once it hits the street, the neon python vest will cause more than a few cases of whiplash.
The fashion houses are releasing their Spring campaigns in full force, a holiday gift of sorts to online-fashion newsmongers in the slow days leading up to Christmas. Next up is Saint Laurent, where Hedi Slimane chose Spring ’13 show opener Julia Nobis to star. Following Saskia de Brauw’s gender-bending turn in the SL men’s campaign, we’d half hoped for a guy to cross the aisle on this one, but all the same: Merry Christmas to us!
For most models, the Spring and Fall runways are the battlegrounds where all the glory is earned, so to speak. But as we’ve witnessed over the past few weeks with Resort, the pre-collections are becoming increasingly important, particularly for those fresh faces looking to sustain momentum (and possibly nab ad campaigns) going into their sophomore seasons.
By the books, Ava Smith (pictured, left) and Mackenzie Drazan (pictured, right), who both had breakout Fall ’12 seasons, are Resort’s top contenders. So far, Drazan has posed for six top-tier lookbooks including Louis Vuitton, Valentino, Richard Chai, and Bottega Veneta, and turned up on the Salvatore Ferragamo catwalk at the Louvre. On her end, Smith has caught the eye of downtown designers like Altuzarra, Derek Lam, and Yigal Azrouël, and walked for Chanel, Calvin Klein, and Ferragamo as well.
Naturally, veterans like Julia Nobis (who was Fall’s top catwalker with 72 shows under her belt) and Caroline Brasch Nielsen have been getting plenty of work this season, too. Both did Balenciaga, Bottega Veneta, and a slew of others. As for our favorite Resort highlight, well, that’s a tie between androgynous nineties supermodel Erin O’Connor‘s surprise appearance in the Zac Posen lookbook and spotting Madison Headrick (a Prada runway exclusive back in February) in the Altuzarra and Donna Karan lineups. Just this week, Headrick landed the coveted Prada campaign shot by Steven Meisel, and we have a hunch we’re going to be seeing a lot more of her come Spring.
“I felt like the neighborhood was lacking in stores that you just want to hang out in and see what the other girls are wearing,” said PR veteran Winnie Beattie (pictured, left) last night at the opening party for her new Nolita boutique, Warm. A self-described “urban hippie,” Beattie grew up in Hawaii and met her husband, Rob Magnotta, while surfing in Montauk, so she wanted to create a personal, sunny environment for her store. Inside, you’ll find hard-to-find labels like Yvonne Sporre and Roseanna, as well as more recognizable ones such as Vanessa Bruno and Jérôme Dreyfuss, along with kids’ clothes and home goods.”[It's] dirty French girl meets SoCal,” she said of the aesthetic.
Indeed, the small space feels like a tropical oasis, with the help of fragrant Coqui Coqui candles and oils as well as the fruity shave ice (and Champagne) that was served to guests at last night’s fête. Street-style favorite Hanne Gaby Odiele, who lives down the block from Warm, hosted the gathering and was expectedly dressed-to-the-nines in a Proenza Schouler jacket and Balenciaga hot shorts (Warm sent her some merchandise to wear but alas, her sub-sample-size frame was too small for it). Odiele invited along a slew of her catwalk friends, which made for some premium model gawking, with the likes of Kasia Struss, Julia Nobis, Kate King, Andie Arthur, and adorable couple Sheila Marquez and Christian Brylle all in attendance. “We’ll definitely be spending a lot of time in here,” Odiele, who was hanging out on the couches in the back with her model clan, told Style.com. In anticipation of that, Beattie reported she’s got in-store manicure sessions and more parties in the backyard planned for the near future.
Warm, 181 Mott St., NYC.
Balenciaga bucked tradition debuting its new Fall ad campaign. Rather than break the images in a magazine and wait for some enterprising fashion spotter to scan them in and send them around, the label unveiled the Marie-Amélie Sauvé-styled and Steven Meisel-shot images online. Now you can go backstage online, too. In the new behind-the-scenes video, debuting exclusively above, catch models posing and strutting (and being attended to by the usual fashion-shoot phalanx of stylists, makeup artists, and minders) at the Harlem church where several of the images were shot on location. Kate Elson (yes, Karen’s sister) shot the video, which features models including Liisa Winkler and Julia Nobis. Soundtrack sound familiar? It will if you were at the show. It’s a remix of Rufus Wainwright’s “Tiergarten,” which played as the girls marched down the Paris runway back in March.