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August 30 2014

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2 posts tagged "Kaelen"

Hoping to Be the Next Great American Fashion Brand

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Dao-Yi Chow, Bethann Hardison, Maxwell OsborneLast night, under the gothic archways of The High Line Hotel’s Hoffman Hall in New York’s Chelsea district, Target and the Council of Fashion Designers of America celebrated the CFDA’s incoming crop of promising design talent—the CFDA Incubator Class 3.0—over cocktails and dinner. The ten honorees—A Peace Treaty’s Dana Arbib, Farah Malik, and Jesse Meighan; Sara Beltrán of Dezso by Sara Beltrán; Isa Tapia; Kaelen’s Kaelen Haworth; Kara’s Sarah Law; Katie Ermilio; Lucio Castro; Nomia’s Yara Flinn; Nonoo’s Misha Nonoo; and Orley’s Matthew Orley, Alex Orley, and Samantha Florence—toasted the start of their two-year tenure (2014-2016) in the CFDA’s business development program.

“It’s a very reflective group of what is American fashion overall,” said Steven Kolb, the CFDA’s CEO, who later added, “We have the powerful opportunity to help these ten young American fashion brands move to a new level and to create a business that’s sustainable.” Target also created a “Summer School Series” of workshops and will present the designers with an Uncommon Design Challenge, where the winner will see their product sold in select Target stores and online.

Last night was about celebrating their collective Incubator experience (they spent the morning in media training) and how they’ll grow separately as professionals. Amid the chatter, Haworth was contemplating whether to make Castro’s June wedding in Corsica, Nonoo was gabbing with fellow CFDA/Vogue Fashion Fund alum Dao-Yi Chow of Public School on just how they were portrayed in their Ovation TV documentary series, while Florence gushed about the Katie Ermilio dress she’ll wear to the upcoming CFDA Awards.

“Everyone can design a sketch, but not everyone can build a brand,” said Noria Morales, Target’s director of design partnerships. “The people who made it into this Incubator program have a nose for business, and we recognize that they can be the next great American fashion brands.”

Here’s to the next two years.

Photo: Neil Rasmus/BFAnyc.comĀ 

Your New Boots, Gently Used (By NYFW Models)

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Nowadays, simply stocking up-and-coming designers isn’t enough for online boutiques. In order to maintain their edge, sites like Of a Kind and the soon-to-launch NMRKT are offering small batches of exclusive pieces from tyro labels like Kaelen. Just three collections deep, Kaelen Farncombe’s namesake line is gaining momentum: She’s sold at established boutiques like L.A.’s Satine and New York’s Thistle & Clover, as well as blockbuster retailers like Shopbop.com and Intermix. But NMRKT will be peddling a special limited edition: the shoes that models wore for Kaelen’s Fall ’11 presentation. Farncombe scoured thrift stores citywide for vintage lace-up boots, then had artist pal Audrey Louise Reynolds hand-paint each distressed pair. And if you need something to wear them with, you could do worse than Kaelen’s floor-length, printed silk dress, a digital replica of a paint-spattered floor.

NMRKT launches in two to three weeks; for more info on Kaelen, visit www.kaelennyc.com.

Photos: Courtesy of Kaelen