82 posts tagged "Kanye West"
Speculation surrounding the deal can finally be laid to rest. Today, Adidas announced a long-term partnership with Pharrell Williams. Rumors have been circulating for months, peaking when the artist performed at the Oscars wearing custom red Adidas sneakers and the brand’s black leather track jacket. Pharrell’s Earth-friendly textiles company, Bionic Yarn, will be used in some of the label’s collection.
“Working with a brand like Adidas is such an incredible opportunity,” Pharrell said in the statement. “From the classic track suit to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and Bionic Yarn.”
Dirk Schonberger, global creative director for Adidas Sport Style, had this to say: “I am truly thrilled to work with Pharrell. He is a pop culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multifaceted company that is Adidas.”
With both Kanye West and Pharrell now officially signed on, along with Raf Simons, Rick Owens, and other designers, it seems Adidas is on a mission to be the coolest sportswear brand on the planet, one collaboration at a time.
The first offerings from the adidas Originals x Pharrell Williams collection will be available this summer.
Uh-oh, Pharrell, there’s another boldly hatted music mogul in town. Usher has apparently been sporting a Davy Crockett-esque fur cap around the past few days. Most recently, he wore it with a Navajo-print jacket, which made his look almost in tune with the Western-inspired Fall collections (cue Chanel Pre-Fall, Philipp Plein, and Burberry, among others). If this were a competition (and let’s be serious, it basically is), we’d have to give our vote to Pharrell’s iconic Westwood toppers. But this very well may mark the beginning of a new trend in the music community. Your move, Kanye.
It’s no secret that hip-hop star (and Style Map contributor) Theophilus London is a favorite of the fashion set. He’s performed for Karl Lagerfeld and amfAR alike, and pals around with boldfaced names like Cara Delevingne and Rita Ora. When not making music, London serves as the creative director of LVRS, his line that counts Surface to Air and SpongeBob SquarePants among its collaborators. Later this year he’ll debut his second full-length album, VIBES!, an eagerly anticipated follow-up to 2011′s Timez Are Weird These Days. But in the meantime, fans can whet their appetites with Lovers Holiday II, an EP poised for digital release on February 12 and London’s first foray into producing. We spoke with him about the story behind “Take a Look,” one of the album’s tracks, and the decidedly esoteric inspiration behind it. “In late November, Kanye sent me a folder of music to inspire me, with a bunch of really obscure oldies. ["Take a Look"] is an interpretation of another song that came out in, like, 1981, by a group called Martin Dupont from Marseille, France. I was working on my new album, and Kanye said, ‘You should cover or reinterpret some very obscure songs, with their melodies and with your bass lines.’” When Kanye gives musical advice, you’d better take it. And London did just that. Listen to the song’s exclusive debut on Style.com (and download it for free, below.