Will McQueen Even Up The Scales Between Target And H&M?

“I’m not very fond of following the norm,” Alexander McQueen told WWD yesterday, explaining why he had chosen Target rather than a certain Swedish retailer for his upcoming fast-fashion collaboration. “I didn’t want to follow Stella [McCartney] at H&M or Karl Lagerfeld at H&M. I like to infiltrate an area that’s not aware of me, [...]