28 posts tagged "Karolina Kurkova"
The Pirelli Calendar turns 50 in 2014. To celebrate, the tire company execs have decided not to create a new edition. Rather, they’re releasing a previously unpublished version, originally slated for 1986, shot in Tuscany and Monte Carlo by none other than the prolific Helmut Newton.
First, some backstory: The calendar has become a mainstay marketing tool for a company that would otherwise have no real link to the überglam sphere of fashion photography (think: Herb Ritts’ 1991 edit, photographed in the Bahamas with the likes of Cindy Crawford and Kate Moss, or Norman Parkinson’s 1985 datebook with Iman in Edinburgh).
It’s with some irony, then, that Newton’s commission was the first to feature direct Pirelli product placement. Prior to 1986, the only connection to the company’s goods was vague (tire tracks seen in Uwe Ommer’s 1984 calendar, for example). When tasked to feature Pirelli’s wheels front and center, Newton eagerly embraced the challenge. The images are chock-full of horsepower.
Pirelli didn’t stop there. The brand commissioned former Pirelli sharpshooters Peter Lindbergh and Patrick Demarchelier to snap a “celebratory” lineup of such models as Karolina Kurkova and Alek Wek, and organized a retrospective, which will be held in the company’s HangarBicocca venue in Milan. The latter will showcase the work of the thirty-plus photographers who have contributed to the calendar over the years.
The annual Pirelli calendar—famed for showcasing saucy shots of supermodels in the buff—celebrates fifty this year with a megawatt lineup, including Helena Christensen, Alessandra Ambrosio, Miranda Kerr, Alek Wek, Karolina Kurkova, and Isabeli Fontana. But judging by the series of tribute images —reportedly lensed not by the yet-to-be-revealed 2013 calendar photographer, but by Pirelli vets Patrick Demarchelier and Peter Lindbergh to build hype around the half-century milestone—the calendar’s stars are decidedly more dressed up than usual—well, by Pirelli standards, anyway. The catwalkers were snapped in black lingerie, as well as white shirts and their Skivvies. The full calendar, which has, in the past,been shot by the likes of Bruce Weber, Richard Avedon, Annie Leibovitz, Karl Lagerfeld, and Inez and Vinoodh (just to name a few), will be unveiled thisNovember—no word yet if the final images will be more, ahem, stripped-down.