1 posts tagged "Kevin Jonas"
Dior Homme’s 57th Street digs are under construction. But lest any homme be left in the cold, the brand is relocating for a few months to a Greene Street pop-up that will be a temporary space—for now. “It’s good for us to be on 57th Street,” designer Kris Van Assche, in town to christen the new store, said last night at its opening party, co-hosted by Interview. “But we’ll see.” The turnout suggested that there are more than enough downtown fans to fill a Soho store should the time for a second outpost come. Certainly that would put Dior in line with its colleagues in European design. Soho has seen a renewed boom of designer retail recently; Stella McCartney recently moved from her Meatpacking District space to a shop a few doors down on Greene, and YSL and Balenciaga are set to open in the neighborhood soon.
In the meantime, the label is content to party. A jet-lagged Van Assche confessed he still had plenty of work to do on the Spring ’13 collection he’ll show in Paris in June, but he made a two-day visit to celebrate the space. Joining him were a constellation of male models, including Matt Hitt (just off his performance with his band, the Drowners, earlier this week), Ethan James, Charlie France, and Andrej Pejic. A scrum of young celebrity fans were kitted out in Dior for the occasion, too: Bryan Greenberg, Sebastian Stan, and Anton Yelchin swelled the ranks. (A post-Dawson James Van Der Beek was in evidence, too.) Commanding a corner was Kevin Jonas, not the first person you’d expect to see in such a venue. But as he explained, he and his brothers are growing up and branching out. The three are in the studio now, recording their new album, working in New York to accommodate Nick Jonas’ performing schedule in Broadway’s How to Succeed in Business. “It’s been a long time since we’ve done an album,” he said. “It’s a new journey, a new look, and a new sound. It’s time for change. I think people will be interested to hear where we’re headed.” About the new sound, he was loath to give too many details—”we’re in the development stage—the nitty gritty”—but about the new look, it wasn’t hard to see where his thoughts were headed. He was in head-to-toe Dior. “I wonder how much they’d notice if anything went missing?” he asked with a smile, glancing at the sunglasses display next to him.
Dior Homme is now open at 133 Greene St., NYC.