2 posts tagged "King & Partners"
For a relatively young company, 3.1 Phillip Lim is growing fast. The label currently has six stores worldwide, and an Asian expansion plan is on the horizon. By 2016, there are plans to open 15 more stores in China alone. But today, one of his top stores reopens with a new and improved design: the online flagship at 31philliplim.com.
“We really wanted to merge the brand experience with the online shopping experience seamlessly—so the site has surprise content, a personalized touch with the dressing room, and ’3.1 World’ so that guests can really get an insight into what we do and where it comes from,” Lim tells Style.com. “It’s quite daunting as it is the first time we have opened up in this way.”
The 3.1 World section now includes photos and video from behind the scenes at the company, including an extensive archive of images by Lim’s longtime collaborator, But Sou Lai. A new 3.1 Tumblr is integrated into the site, offering a digital inspiration board for the designers and customers alike. (A Pinterest account is also in the works.) And in the shopping section, a new “dressing room” feature uses customer picks to suggest similar items, in effect mimicking what a personal shopper might do in-store. “We really want to try and bring the in-store experience online,” Lim explains.
Lim, who lists NYTimes.com, Style.com, and NYMag.com as his daily reads and TheCorner.com and LN-CC.com as his favorite e-tailers, promises that the new site, developed by Tony King‘s King & Partners, will keep visitors coming back. “There will be special product and online exclusives,” he says. “It has taken us some time to get online in this way, but the reason is that I am a classicist and I wanted to get it right. The right way is not always the fast way.” Not even on the Internet.
Thakoon Panchigul is the latest designer to jump on the digital bandwagon. As of today, fans of the designer’s eponymous label will be able to get their hands on the signature printed dresses with the click of a button at his new e-commerce site, Thakoon.com, designed by the fashion-favorite Web gurus at Tony King‘s King & Partners—handy if you don’t have the designer on speed dial, like some of his biggest fans, Michelle Obama and Amanda Brooks among them. But it’s more than just First Ladies and retail honchos who love the Panichgul. Models-cum-It-girls Elisa Sednaoui, Constance Jablonski, and Helena Christensen are devoted Thakoonites, too. In honor of the e-tail launch, Style.com caught up with them to find out what their favorite looks are.
Sednaoui, who appeared in the designer’s Tasaki ad campaigns, is a front-row regular at his shows. “He knows how to cut pieces to flatter women, always with grace, yet in his choices in fabrics and patterns you see his young side coming out,” she said. Her favorite piece available now on Thakoon.com? A long-sleeved maxi dress from the designer’s Fall Addition collection, with a slit up the side to keep things interesting (above left). “I feel like it was designed for me,” she said. “I have dreamed of this dress.”
Jablonski picked a similar silhouette in a black and white, “eye-catching” print, also from Addition’s Fall range (above right). “The cut reminds me of the popular long French dresses of the eighties that every stylish girl in Paris was wearing back then,” said the model, who met the designer during her second New York fashion week season. “We immediately connected and he chose me to open his show,” she added.
Helena Christensen, for her part, has made the designer part of her red-carpet arsenal. Her pick? A knit top and bubble skirt look from the Fall 2011 mainline collection (left). “It reminds me of Scandinavia,” she says. “I would wear it with leggings and a pair of bright-colored high-heels.”
Since these are not being offered at Thakoon x Target prices, visitors can enter to win a $1,000 gift certificate on the site. The lucky winner will be announced in August.