9 posts tagged "La Perla"
“When you choose your lingerie, you think about somebody who is going to look at it…” purrs model Malgosia Bela in La Perla’s latest drop, a short backstage video, debuting here, which accompanies the underwear label’s Spring ’14 campaign. “Or take it off, actually, if the evening goes well.”
Bela, Cara Delevingne, and Liu Wen star in La Perla’s newest promo to showcase “multiple styles of femininity” via their notably different personalities. Bela, the veteran, Delevingne, the wild child, and Wen, the willowy middle-grounder. Lensed by Mert Alas and Marcus Piggott (with art direction by Fabien Baron and styling by Ludivine Poiblanc), the ads and the video convey a new rawness for La Perla, yet they’re entirely relatable. Bela’s above-mentioned sound bite notwithstanding, each model can be seen taking a selfie or two in the clip. And despite the vid’s grayscale eroticism and somewhat ominous electro soundtrack, Delevingne’s sound-off captures the campaign’s overarching ethos: “Don’t worry, be happy, basically.”
“We always felt like there was a huge gap between brands like La Perla and brands like Victoria’s Secret,” says Monica Paganucci, the creative director of new intimates label Sweetly Inked, which launches tomorrow exclusively online. A meeting of minds, including NYC creative agency Playworkgroup, stylist Samira Nasr, and creative directors Paganucci and Rico and Michelle Garcia, Sweetly Inked’s eleven-piece all-black range is a play on tattoos. “The inspiration [for the initial collection] was to create a line that would highlight where most people would have artwork on their bodies. That inspired the theme of transparency,” Paganucci continued, noting that texture was a key element in the range. The designers will focus on one collection a year, but they plan to supplement their signature fits and cuts with limited-edition wares. “You should always be able to go back and find your favorite bra,” Paganucci reasons, albeit one with seductive sheer paneling and strategically placed exposure. As Sweetly Inked grows, so too will the collection—loungewear is set for a Fall launch.
Sweetly Inked will be available from tomorrow exclusively at www.sweetlyinked.com.
Jason Wu has built his name on pretty and proper, but come New York fashion week, perhaps we will be seeing the designer flirt with another P word: provocative. In between back-to-back fittings, the designer revealed to Style.com that Helmut Newton’s notoriously seductive photographs are a key source of inspiration for his new collection. To set the mood, the designer enlisted La Perla this season to add a sexy touch to his super-feminine looks. “It has been an incredible experience collaborating with La Perla and having access to all the amazing things we could create with their specialized techniques,” he tells Style.com. “They understood my vision for the Spring collection and went above and beyond my expectations in creating the most luxurious accent pieces to go with my designs.” Above, a teaser of what’s to come (we wouldn’t want to give too much away just yet—that’s the art of seduction, after all).
A cold front is finally supposed to hit New York this weekend, and bare legs simply won’t fly for those of us who don’t employ a personal driver. Opaque tights are already a staple in most women’s winter wardrobes, but lately, designers and tastemakers have been experimenting with hose that go above and beyond basic black. See: Francesco Scognamiglio‘s lacy Spring lineup or Oscar de la Renta‘s pre-fall show, not to mention the luxury legwear label Fogal, which toasted its new Madison Avenue flagship boutique on Tuesday night.
“Unique hosiery accentuates the skin to an entirely new level,” said Jean Paul Gaultier, whose Spring catwalk featured the designer’s new lingerie collaboration with La Perla. “Stockings use the skin and natural shape of the body as a canvas to create an allure for the entire outfit, tying the whole look together.”
CLICK FOR A SLIDESHOW, and let us know how you’ll be wrapping your legs in the coming months.
If at first you don’t succeed…. Romeo Gigli (pictured), whose relaunched label, Io Ipse Idem, lost its funding, is back yet again with XII XII XLIX par Romeo Gigli. We love the guy and hope for the best this time around, but we wonder if a comprehensible, pronounceable label name might help. [WWD]
In fashion business news, Mariella Burani Fashion Group, which distributes Vivienne Westwood, La Perla, and Giambattista Valli, is entering liquidation. What this means for the labels is not clear. [Vogue U.K.]
And Agyness Deyn, already a multitasker (she recently starred in her first short film), is adding Gwyneth-style online mag editor to her résumé with the soon-to-launch Naag.com. Apparently she’s also subscribing to the Paltrow School of Terrible Names. (Aggy, have you met Romeo?) [Blackbook]