August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments:

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10 posts tagged "La Perla"

La Perla Swaps Lace and Thongs for Oysters and Mermen


BLOG_dyptich(1)When I heard that La Perla, the sixty-year-old Italian brand that specializes in upmarket underpinnings, was holding its first menswear show during Pitti Uomo, I thought, Great! Yes. Finally. Saucy lingerie for men. Here’s to gender equality! To my disappointment, the models at today’s Spring ’15 presentation were not wearing masculine interpretations of G-strings and playsuits. In fact, they were fully clothed. But that’s not to say the show wasn’t entertaining. Designer Emiliano Rinaldi was inspired by “the bottom of the ocean,” hence the season’s signature print—an oyster with wings and an eyeball in the place of a pearl. This was stamped or embroidered on silk shorts, kimonos, and bedtime-appropriate tuxedo trousers. Hugh Hefner-esque robes were on offer (toodle-oo, gender equality), as were sporty mesh tops, vests, hoodies, and pajama pants (shown in gingham or stripes). “I think men have to be more sensual every day,” mused Rinaldi backstage. “This collection is about making something very intimate that can also be worn out.”

The clear highlight here—which I personally would love to see someone wear out—was a series of black and metallic scaled bodysuits. All were shown with matching scaled high-top trainers, and one even had a coordinating scuba-ready cap. These thoroughly amusing ensembles looked like some kind of merman-eel-Steve Zissou hybrid. “Because I was inspired by the sea, I wanted everything to be mysterious, mystical, and fantastic,” said Rinaldi of the unusual garments. “Also, I wanted to use these surfer suits to emphasize the fish and the skin of the fish. I always like to be a little bit erotic because I don’t like formal or logical fashion.” I’m still a bit upset that La Perla didn’t serve up the ultimate answer to sexy, manly intimates. (Wouldn’t they be just perfect for the recently coined spornosexual?) But I suppose mermen on the runway are just as good.

Photos: Courtesy of La Perla

Cara Delevingne, Malgosia Bela, and Liu Wen Get Sultry for La Perla


“When you choose your lingerie, you think about somebody who is going to look at it…” purrs model Malgosia Bela in La Perla’s latest drop, a short backstage video, debuting here, which accompanies the underwear label’s Spring ’14 campaign. “Or take it off, actually, if the evening goes well.”

Bela, Cara Delevingne, and Liu Wen star in La Perla’s newest promo to showcase “multiple styles of femininity” via their notably different personalities. Bela, the veteran, Delevingne, the wild child, and Wen, the willowy middle-grounder. Lensed by Mert Alas and Marcus Piggott (with art direction by Fabien Baron and styling by Ludivine Poiblanc), the ads and the video convey a new rawness for La Perla, yet they’re entirely relatable. Bela’s above-mentioned sound bite notwithstanding, each model can be seen taking a selfie or two in the clip. And despite the vid’s grayscale eroticism and somewhat ominous electro soundtrack, Delevingne’s sound-off captures the campaign’s overarching ethos: “Don’t worry, be happy, basically.”

The Sweet Spot


“We always felt like there was a huge gap between brands like La Perla and brands like Victoria’s Secret,” says Monica Paganucci, the creative director of new intimates label Sweetly Inked, which launches tomorrow exclusively online. A meeting of minds, including NYC creative agency Playworkgroup, stylist Samira Nasr, and creative directors Paganucci and Rico and Michelle Garcia, Sweetly Inked’s eleven-piece all-black range is a play on tattoos. “The inspiration [for the initial collection] was to create a line that would highlight where most people would have artwork on their bodies. That inspired the theme of transparency,” Paganucci continued, noting that texture was a key element in the range. The designers will focus on one collection a year, but they plan to supplement their signature fits and cuts with limited-edition wares. “You should always be able to go back and find your favorite bra,” Paganucci reasons, albeit one with seductive sheer paneling and strategically placed exposure. As Sweetly Inked grows, so too will the collection—loungewear is set for a Fall launch.

Sweetly Inked will be available from tomorrow exclusively at

Photo: Courtesy of Sweetly InkedĀ 

Jason Wu Spring ’13, Unbuttoned


Jason Wu has built his name on pretty and proper, but come New York fashion week, perhaps we will be seeing the designer flirt with another P word: provocative. In between back-to-back fittings, the designer revealed to that Helmut Newton’s notoriously seductive photographs are a key source of inspiration for his new collection. To set the mood, the designer enlisted La Perla this season to add a sexy touch to his super-feminine looks. “It has been an incredible experience collaborating with La Perla and having access to all the amazing things we could create with their specialized techniques,” he tells “They understood my vision for the Spring collection and went above and beyond my expectations in creating the most luxurious accent pieces to go with my designs.” Above, a teaser of what’s to come (we wouldn’t want to give too much away just yet—that’s the art of seduction, after all).

Photo: Courtesy of La Perla

Do You Say “Yes” Or “No” To Elaborate Hose?


A cold front is finally supposed to hit New York this weekend, and bare legs simply won’t fly for those of us who don’t employ a personal driver. Opaque tights are already a staple in most women’s winter wardrobes, but lately, designers and tastemakers have been experimenting with hose that go above and beyond basic black. See: Francesco Scognamiglio‘s lacy Spring lineup or Oscar de la Renta‘s pre-fall show, not to mention the luxury legwear label Fogal, which toasted its new Madison Avenue flagship boutique on Tuesday night.

“Unique hosiery accentuates the skin to an entirely new level,” said Jean Paul Gaultier, whose Spring catwalk featured the designer’s new lingerie collaboration with La Perla. “Stockings use the skin and natural shape of the body as a canvas to create an allure for the entire outfit, tying the whole look together.”

CLICK FOR A SLIDESHOW, and let us know how you’ll be wrapping your legs in the coming months.

Photo: Pascal Le Segretain / Getty Images