“I like to look cool but like I didn’t try too hard—that’s what I live for,” Zoë Kravitz told Style.com last night at the newer and bigger Reformation outpost in the Lower East Side. “I shop here just about everyday.”What Kravitz was describing was the very aesthetic Reformation, a collection made from mostly vintage materials, [...]

Odd Molly co-founder Per Holknekt named his handmade and organic women’s label after a skater girl he met while living in California in the eighties. So it makes sense that the Swedish label’s first U.S. store debuts in the Golden State (L.A.’s Robertson Boulevard to be exact), where it all started. Friday night’s opening soirée, [...]

As if there weren’t enough fashion swirling around this week, two new TV shows about the biz threw kickoff parties last night: HBO’s How to Make It in America and the Sundance Channel’s Web-based documentary miniseries Catwalk Countdown. The latter invited its featured designers to take a break from last-minute preparations at the Standard’s new [...]

You may not know who Ian Edelman is, but you’re about to enter his world. Edelman (pictured, with Victor Rasuk) is the creator of the new HBO series How to Make It in America, which stars Bryan Greenberg, Rasuk, Scott “Kid Cudi” Mescudi, and Lake Bell in the red-hot center of the downtown New York [...]

Menswear-inspired looks on the red carpet are no new phenomenon, but Diane Kruger took the trend perhaps a little too literally at the Inglourious Basterds premiere in Melbourne. A bow tie and suspenders? We prefer a more subtle take on the borrowed-from-the-boys look, like the satin ensemble the actress wore back in December. Lake Bell [...]

“I was always told to set fashion rather than follow it,” Raven Kauffman told us at a trunk show at Des Kohan in L.A. a couple of weeks ago. “Growing up I was never in style, but now I think people are catching on.” She’s right about that. Lake Bell accessorized her Rag & Bone [...]

Sexy Lake Bell, who Met watchers will remember sparkled in Balmain before Balmain was big at last year’s ball, went the opposite route tonight. Here she is doing the Victor/Victoria thing in a suit and tie, fedora, and dramatically lined eyes.

Photo: Sherly Rabbani and Josephine Solimene