29 posts tagged "Lazaro Hernandez"
Jack McCollough And Lazaro Hernandez Talk Proenza Schouler’s New Store, Polished Vandalism, And Their Sunlit Accessories Garden
Following their blockbuster Spring ’14 outing, there’s no doubt that Proenza Schouler’s Jack McCollough and Lazaro Hernandez are New York’s designer darlings. The pair has mastered a sophisticated cool girl aesthetic that appeals to the uptown and downtown sets alike. So it makes sense that on Friday, Proenza Schouler opened a flagship at 121 Greene Street to complement its Madison Avenue location. Like the uptown boutique, which became the brand’s first retail endeavor when it bowed last year, the 2,500-square-foot Soho shop was designed by David Adjaye.
With an affinity for contrast, McCollough and Hernandez gave their Madison store a gritty, downtown sensibility. And naturally, they’ve infused the Soho space—which boasts concrete accents, mirrored panels, and hardwood floors—with some UES panache. “One of the key elements references vandalized urban walls, but they are executed in veined marbles that speak to something urbane but in a polished way,” the designers told Style.com. Set inside an historic cast iron front building (just feet away from Saint Laurent, Chloé, and Warby Parker’s recently christened outposts), the Greene Street location will house every single product that Proenza produces—from runway looks to small leather goods. The latter will be showcased in the designers’ favorite room: the accessories garden. “The original architecture of the space made it possible for us to do serious planting in the back of the store, which brought life and color to the space. It’s important for us to always have a bit of the outdoors, a bit of a natural element, to everything we do.” Here, Lazaro and Hernandez talk to Style.com about the new boutique, Soho’s thriving retailscape, their plans for further brand expansion, and why, more often than not, it takes two.
Why did now feel like the right time to open your second store?
We have always known that we wanted a presence both uptown and downtown. The question was, which one would come first? When we found a location that spoke to us uptown first, we decided to pursue it. Soho seemed like a natural fit for us. It has become a real center for luxury brands over the last couple of years and we knew we wanted to be a part of that landscape. The brand experience felt incomplete with just one location uptown, and this new epicenter downtown completes our vision. One is complete because of the other. Sometimes things really are better in pairs.
Do you have any other plans for brand expansion in the works?
Retail expansion is definitely on the forefront of what we are working on at the moment. We have a language now that we are keen to explore and adapt to individual locations. Retail not only supports our business, but it is an incredibly fulfilling creative project that we are so happy to be able to work on, and there are definitely more [projects] on the horizon. Bergdorf Goodman just unveiled its new Proenza Schouler shop-in-shop this week using the DNA from the Greene Street location. The opening of these two spaces within one week’s time has been an incredibly fulfilling experience that we feel so lucky to have been able to do. We are currently opening stores in Singapore, Bangkok, and Hong Kong.
Proenza Schouler sent its Fall ’13 campaign and film our way today, and, lensed by David Sims, the imagery lends an eerie serenity to Jack McCollough and Lazaro Hernandez’s grown-up—and often severe—collection. The video and ads feature Russian beauty Sasha Pivovarova, who’s shown posing through hazy, vintage tints, or seemingly gliding through a starry cosmos. There’s also a surprise appearance from a white cockatoo, which was a particularly nice touch. Watch the short’s debut (above) and take a peek at the new campaign (below) exclusively on Style.com.
“We went to the Great Wall and rode down the toboggan twice!” exclaimed Marchesa designer Keren Craig during a party that Chinese retail impresarios Silas Chou and his daughter, Veronica Chou, hosted at their Beijing residence on Friday. While her design partner—Georgina Chapman—was absent, Craig was joined by Proenza Schouler’s Jack McCollough and Lazaro Hernandez, and Rag & Bone’s David Neville and Marcus Wainwright, all of whom had traveled to the Far East as part of the CFDA/Vogue Fashion Fund’s Americans in China initiative. Launched in 2012, the program aims to introduce a cross section of American design to the buoyant Chinese market.
Earlier in the day, the trio of U.S. brands presented their Fall ’13 ranges at the restored Ming Dynasty City Wall in the heart of old Beijing. Each collection was reassembled on a coterie of Chinese models, including Liu Wen, Xiao Wen, and Ming Xi.
“These designers represent the diversity of American fashion, from contemporary wear to high fashion and the red carpet,” said CFDA CEO Steven Kolb. “For all of us, China is this great unknown market,” he added, noting that over the next five years, the CFDA will expand its global programming. Continue Reading “Toasting American Fashion in Beijing” »
The CFDA Awards, which, sponsored by Swarovski, will be broadcast tomorrow morning exclusively on Style.com, were held tonight at Alice Tully Hall, and we’ve got to say, it was a particularly competitive year. Honorees Riccardo Tisci, Vera Wang, Colleen Atwood, Oscar de la Renta, and our very own Tim Blanks all took home their much-deserved trophies, and winners of the CFDA’s Womenswear, Menswear, and Accessory Designer of the Year Awards, as well as the Swarovski Emerging Designer Awards, were announced. Congratulations to this year’s victors, all of whom are listed below.
WOMENSWEAR DESIGNER OF THE YEAR
Jack McCollough and Lazaro Hernadez for Proenza Schouler
MENSWEAR DESIGNER OF THE YEAR
ACCESSORIES DESIGNER OF THE YEAR
Phillip Lim for 3.1 Phillip Lim
SWAROVSKI AWARD FOR WOMENSWEAR
Erin Beatty and Max Osterweis for Suno
SWAROVSKI AWARD FOR MENSWEAR
Dao-Yi Chow and Maxwell Osborne for Public School
SWAROVSKI AWARD FOR ACCESSORY DESIGN
When Deerhunter, the critically beloved rock band, released their new album, Monomania, last week, music magazines and blogs ran press photos of the five-piece outfit in what looked like a cross between Chanel and intergalactic officers’ uniforms circa 2113. They didn’t arouse much notice from the music community, which is more or less used to outlandish antics from the band and, especially, from its 6’4″ front man, Bradford Cox—he’d recently attired himself for the band’s Jimmy Fallon performance in a black shag wig and bloody tourniquet wrapped around his fingers. (It was a tribute of sorts to his father, who’d lost two fingers in a band-saw accident.)
The fashion tribe, on the other hand, will probably recognize the looks: They’re from the standout Fall ’13 womenswear collection by Proenza Schouler, who, as it turns out, art directed the shoot for the band. “It’s some of the only really new music we listen to,” designers Jack McCollough and Lazaro Hernandez said. “Bradford sent us an early copy of Monomania, and it’s pretty much on repeat in the studio these days.” The two met the band after a performance at PS 1 a few weeks before their show and invited them to the Fall show. “When I saw the clothes, I was immediately struck by how much they fit into a certain aesthetic consciousness that I so often subscribe to on this new record,” Cox told Style.com. (He called in from the road, where he’d just done a quick detour to Hank Williams’ grave in Alabama.) “A sort of futurism but using quite nostalgic patterns. They seem to evoke a sense of white noise. I think they’re incredibly suggestive of a certain sound. It’s a perfect match for what we were trying to achieve.” An invitation from Cox to dress the band for their cover shoot soon followed.
A photo from the shoot, taken by the band’s longtime collaborator Robert Semmer over the course of what McCollough and Hernandez called “a very long and very interesting evening,” now covers the back of the new album—at least, for those who still buy physical CDs. (The front, in deference to its title, is a neon sign reading, “MONOMANIA”: that is, single-minded obsession.) “It was nothing like any fashion shoots we have ever been on,” the designers said. “It was totally off the cuff. It wasn’t at all about the clothes, which for us was a first, but more about having fun and playing around. It was totally outside any fashion context, which we loved.” The feeling was mutual. “I don’t think there’s a single other designer out there who holds a match to what they’re doing,” Cox said. “Honestly there was nothing in [fashion] that interested me—only the clothing of Proenza Schouler showed me anything worth looking at. I think they honestly are the most artistic and the most liberated of all the designers.”
Monomania (4AD) is out now.