16 posts tagged "Levi’s"
You can ignore signs, portents, and hints, sailing blissfully along on that fabled river in Egypt. But it’s harder to ignore your knee, when it makes an inappropriate appearance in the middle of a meeting at your office, through a fresh hole in your favorite, ancient pair of jeans.
I had to admit that my Levi’s had seen better days. Weekly wear for the better part of eight years had reduced them to a perfect, impossible-to-replicate color and the silky thinness of a French crepe. The waistband had disintegrated into near nothingness on the left side, the new knee-hole joined a few others I’d been studiously not noticing, and the back pockets offered previews of my wallet through hard-won slits.
I wasn’t alone. “Everyone has that favorite pair,” says Francine Rabinovich, the owner of Denim Therapy, a denim repair service. A former brand consultant, Rabinovich founded the company out of personal need: No one would fix her tatty jeans as seamlessly as she wanted. She began the company as a side project at the beginning of 2006; when it outgrew that, she devoted herself to it entirely. Over the last year, she’s seen 100 percent growth.
The company will do everything from small repairs and restitching (crotch blowouts are the most common) to full-on resizing, as well as monogramming. (A new cutoff service, to take your full-length jeans to raw-edged shorts, launches soon; scoff if you will, but getting the right cut on your cutoffs is harder than it looks.) The process is done manually, in specialized sewing machines, on site in New York by Rabinovich’s small staff. Repairs start at $7 per inch for tears, holes, and reinforcing, and going up for rivet, button, and zipper replacements, hems, and more. If you can think to ask for it, there’s a decent chance Denim Therapy can do it, and that they’ve already done harder jobs. “We’ve had people who have been in motorcycle accidents,” Rabinovich says. “The ambulance has had to tear the jeans in half over the legs.” Denim and driver are both intact now and reported to be doing nicely.
The proof for me was in my jeans, which came back as seamlessly as I could’ve hoped. The resewn areas are still a bit stiffer than the rest of the pants, but the repairs are all but unnoticeable to the untrained eye. Happily, you can now say the same of my knee, too.
For pricing and information, visit www.denimtherapy.com.
Some people choose jeans based on what they do for their backside. Others select denim based on its backstory. If you belong to the latter camp, you may have already heard about Carrie and Matt Eddmenson’s Nashville-based brand Imogene + Willie. Born in 2009, after Carrie’s family shuttered a decades-old company that developed washes and finishes for some of the biggest names in the business—Levi’s, Double RL—I+W specializes in hand-sewn selvedge jeans and a semi-custom fit policy at its 12th Avenue South store courtesy of an in-house “denim whisperer” named Rhett.
Gwyneth Paltrow, who discovered the shop while filming Country Strong, put Imogene + Willie on the global map when she mentioned the label on Goop. But the Eddmensons weren’t in a rush to capitalize on the good press. “We strategically didn’t wholesale until now because we wanted to have physical contact with every person, and therefore every jean, that was purchased during our first two years,” Carrie told Style.com. “Those first 10,000 people were super-special because they helped us develop our fits.”
Some of those 10,000 folks can be seen in Love Fades, a new limited-edition book by the photographer Joshua Black Wilkins. The portraits, which were taken over the course of four sessions outside the 12 Avenue South store, feature fans of the brand wearing their I+W denim. As you can tell by the pics, these jeans are definitely good for your backside, too.
Imogene + Willie denim is now available at Steven Alan in New York and on www.imogeneandwillie.com. Signed and numbered copies of Love Fades can be preordered for $150. See Lovefadesiw.tumblr.com for more information.
BFC/Vogue Designer Fashion Fund Shortlist Announced, Dita Von Teese To Appear In “Sleep No More,” Agyness Deyn’s Loft For Sale , And More…
This year’s shortlist of designers for the BFC/Vogue Designer Fashion Fund 2012 was announced today by the British Fashion Council. The nine designers—Jonathan Saunders, Marios Schwab, Mary Katrantzou, Meadham Kirchhoff, Nicholas Kirkwood, Peter Pilotto, Richard Nicoll, Roksanda Ilincic, and Zoe Jordan—will present their collections and future plans before a panel of judges chaired by British Vogue editor Alexandra Shulman. [British Fashion Council]
For its first time ever, Levi’s is planning to show its core collection during New York fashion week in February. The “big-budget presentation in Soho” will show off its Levi’s Red Tab, Levi’s Vintage Collection, and Made & Crafted lines. [WWD]
Dita Von Teese will reportedly join the cast of “Sleep No More” in New York for a special New Year’s Eve show. The burlesque queen’s role in the show has not been revealed yet. [Page Six]
Model Agyness Deyn’s Williamsburg apartment is on the market for $2.5 million dollars. However, the 2,911-square-foot apartment’s baby blue rococo kitchen and leopard-print carpets might put off a few potential buyers. [Telegraph]
There are plenty of ways that Levi’s is tailoring its approach to life circa 2011. The heritage American denim label is pushing made-in-America options; eco-friendly, low-water production processes; and even, in a savvy move for the fixed-gear set, debuting a Commuter jean aimed at the biking class—one with 3M reflective tape details for safety, stretch for mobility, a cropped length for easy pedaling, and stain-resistant fabrics to fight the grit. But, following the lead of the last few seasons of designer denim, the company is looking to the past for some of its styling cues—specifically, the flared, seventies past. In fairness, no one’s got a better archive to draw upon. To create the patch-pocketed, slightly slouchy flared style at left, one that is a major focus of the Fall offering, house designers went back to the original 1970′s styles. The result looks totally today.
Cynthia Rowley—whose brand extensions have run the gamut from Band-Aids to diapers—sits down to discuss her latest venture, Pretty Penny, which basically seeds funding to organizations she and her advisers think worthy. Their first beneficiary? Exhibition A, the online art-sale site created by her business manager, Laura Martin. [WWD]
The latest issue of Glamour names the mag’s 50 most glamorous celebrities of 2011, a list topped by Kate Winslet. Ms. W may be plenty glam, but she’s got no problem roughing it, either: “I love it when a character requires me to look less than my red-carpet best,” she said. “It’s more fun playing a character that requires you to look like dog shit.” [Glamour]
Stephen Colbert is Wagging His Finger™ at (his words) “the skinnification of the American jeanscape.” Catching his particular ire? Levi’s new “ex-girlfriend jean,” the male equivalent of the boyfriend jean, an ultra-skinny style that looks borrowed (or, as Colbert imagines, robbed) from his ex. [Racked]
Dutch beauty Saskia de Brauw (left) has been around the block once or twice, but she’s certainly having a moment now: The beauty landed not one but two international Vogue covers for March, Paris Vogue and Vogue Italia. [Fashionologie]
And famously reclusive Azzedine Alaïa emerges to interview famed stylist Carlyne Cerf de Dudzeele, a woman who helped mold the image of the nineties supermodel, in this month’s Interview. Don’t expect her to take too much credit. “Stylists should remain behind the scenes,” she says. “A great stylist, like a great designer, lets the work speak for itself.” [Interview]