17 posts tagged "Lily Aldridge"
Candice Swanepoel’s tightrope walk between capital-F fashion and Victoria’s Secret stardom continues. The gorgeous South African is the latest model to take the reins (and the camera) for Rag & Bone’s ongoing DIY campaign, joining the ranks of Lily Aldridge, Sasha Pivovarova, Miranda Kerr, Edita Vilkeviciute, and Abbey Lee Kershaw. For her assignment, Swanepoel shot in Brazil and Bora Bora—frequent destinations for editorial favorites, perhaps, but less-visited locales for many of the rest of us. The brand is offering this consolation, at least: It’ll seem a little balmier in Manhattan when the campaign, which launches digitally tomorrow, hits Rag & Bone’s Houston Street billboard this week.
Following in the footsteps of Karolina Kurkova and Carolyn Murphy, Miranda Kerr is the latest star of Rag & Bone’s DIY project. Kerr was photographed wearing the Rag & Bone JEAN collection by her friend and fellow model Lily Aldridge, while the two were in New York for work. “We were dancing to her iPod mix; it was a very fun night,” Kerr says of their photo shoot. The additional images of Kerr were taken by her husband, Orlando Bloom, while they were on vacation in New Zealand. “I’m loving the light-wash jeans,” Kerr tells Style.com. The full set of photos goes online Monday at www.rag-bone.com.
If there’s one thing a top model knows, it’s how to work it in front of the camera—and so for its guerrilla ad campaigns, Rag & Bone has made a specialty of handing the girls the reins and getting out of the way. For the first round of the D.I.Y. Project, as Rag & Bone’s David Neville and Marcus Wainwright called the project, the designers had Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova, and Edita Vilkeviciute snap themselves wherever the mood struck—on the beach, in the shower, over tequila shots. “The first time around we didn’t really know what we were going to get, but we ended up with truly compelling photographs from each girl; all very raw, beautiful, and at the same time quite distinct from one another,” Neville said. “The essence of the project is really flipping the traditional photo shoot on its head. We have turned the creative control over to the models and allowed them the freedom to capture themselves as they see fit. That is the glory of the whole thing; we get to see a very specific point of view, exactly how they wanted to be reflected in the images.”
The next round, debuting September 6, brings a new group of models into the fold. Miranda Kerr, Karolina Kurkova, Carolyn Murphy, Arizona Muse, Joan Smalls, and Candice Swanepoel are in front of the lens for the Rag & Bone/JEAN collection. Fellow supe Helena Christensen shot Kurkova (above) for the project in the fishing village of Ischia, Italy, where the two were for the Ischia Film and Music Festival. “It was a magical time,” Kurkova told Style.com. “We watched films on an outdoor movie screen just off the sea at night and during the day went sailing, kayaking, swimming in the ocean with my family. It was a perfect place to shoot as it’s a fishing village with lots of charm, character, beautiful views, and salt-of-the-earth people.”