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July 26 2014

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1 posts tagged "Lina Scheynius"

Karen Elson’s Got a New Lover

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Karen Elson for Lover“She was at the top of our list, but it was an ‘in your dreams’ kind of thing,” recalled Nic Briand, one half of the design duo, along with partner Susien Chong, behind Australian label Lover. He’s talking about Karen Elson, the star of the decade-old brand’s first-ever campaign, which, debuting exclusively here, features the fiery-haired English beauty in Lover’s romantic coated-lace and silk Fall ’13 collection. “Karen has always been one of our all-time fantasy muses. She’s up there with people like Charlotte Rampling and Jane Birkin,” said Briand. “We met her briefly, at a friend’s wedding, and in and of itself that encounter would have been enough. When she said she was a fan of the clothes and that she wanted to do the campaign, we were blown away.”

The images, lensed by Lina Scheynius and styled by Leith Clark, show Elson lounging in soft, natural light. It’s an organic compilation that feels just stripped-down and confidently fragile enough for Chong and Briand’s delicate designs. Baby blue, slightly ruffling minidresses with sheer lace detailing have an almost Victorian feeling, while high-neck lace cocktail dresses were inspired by musicians such as Courtney Love and Patti Smith. “There’s this vulnerability about them, but their stage presence is so in-your-face. We love that duality to come through in the clothes,” said Briand. Continue Reading “Karen Elson’s Got a New Lover” »