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August 23 2014

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1 posts tagged "Loic Prigent"

Fendi Invites You Inside the Mothership

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Karl, Cara, Silvia, Georgia May—the gang’s all here for Inside the Mothership, a new fifteen-minute documentary that takes viewers behind the scenes of Fendi’s Spring ’14 collection. The house granted director and fashion film vet Loïc Prigent unfettered access to its castings and fittings, as well as Lagerfeld, whose tenure at Fendi began in 1965. “For me, it’s not a challenge but a great honor to work with Karl,” offered Fendi CEO Pietro Beccari when asked about Lagerfeld’s notorious perfectionism. “He created the DNA of the company, basically. The challenge is that he’s never happy. He could change [the collection] until two hours before the show, one look or even one complete story, because he wants to be one hundred percent happy. Nine-eight is not enough.” But the film’s bottom line is a heritage of dynamism. “The creative process is one where we throw ideas on the table. We never say no at the beginning, and we try hard to make it happen, and therefore we go beyond—to find new ways, new techniques, new looks, daring combinations, and daring innovations,” Beccari told Style.com. “That makes Fendi very special. And that has always been like that from the very beginning.” Ahead of the full-length film’s February 5 release on Fendi.com, a three-minute trailer debuts here, exclusively on Style.com.