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July 22 2014

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2 posts tagged "Lotus"

In The Lotus Position

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Fashion’s favorites have been hitting the track lately. Designer/car collaborations have been on the rise for a year or more, from Victoria Beckham’s “creative design executive” appointment at Range Rover to Gucci’s limited-edition Fiat. Last night, Lotus celebrated its new partner-in-design, producer, rapper, and front-row fashion watcher Swizz Beatz, with a party at Frank Gehry’s IAC Building in New York, which also served to toast the fourth and latest issue of Lotus Magazine.

The crowd was largely split between business suits and Timberland boots, but it wasn’t gentlemen only. There were several women in long evening dresses queuing up for photos next to the shiny red Lotus Evora. Evora duties for the magazine’s cover had been taken by Sasha Grey, the porn star-turned-actress of The Girlfriend Experience, who was painted driving one by artist Richard Phillips. He seemed as impressed by his automotive subject as his flesh and blood one. “These cars are as badass as you can imagine,” he said admiringly.

Beatz is the company’s newly appointed vice president of creative design and global marketing, making it his second creative appointment; he holds a similar title at the footwear company Reebok. (He also performed at the event, alongside rapper T.I.) But he was eager to clarify that this wasn’t a pay-for-play arrangement. “I wanna make clear that this was not an endorsement where I’m just getting paid money to be here,” he announced, standing next to Lotus CEO Dany Bahar. “This was a true creative collaboration where I was able to creatively step outside the box.” Cheers, applause, and camera flashes flooded the room soon after the two men, along with Russell Simmons and Beatz’ wife, Alicia Keys, revealed the Swizz-designed chrome-colored Evora GTE.

Photo: Shareif Ziyadat / FilmMagic

Friday Night Lights

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On any given Friday night, the corner of 14th Street and Ninth Avenue is going to be a traffic morass. But if the gridlock seemed a little heavier than usual last night, it probably had something to do with all the cabs stopping in front of Abe & Arthur’s, the joint that’s taken over the former Lotus space. Much to the surprise of guests, both Rag & Bone and Charlotte Ronson had booked their after-parties at the venue; the designers themselves only became aware of the overlap the day before. Rag was downstairs, Ronson up, and more than a few fashion VIPs found themselves walking into the wrong party by accident. C’est la vie: Pretty much everyone at both parties was landing at the Jane later, anyway. Erin Wasson had taken over the mezzanine at the hotel for her postshow soirée, but it didn’t take long for that upstairs/downstairs divide to be breached, either. Kirsten Dunst, Camille Bidault-Waddington, André, Humberto Leon, Swaim Hutson, and Kate Mulleavy were among the attendees finding room to mingle wherever they could—per usual this week, the bar was packed to the gills. Wasson herself could be found, at one point, perched on the bar downstairs waiting for a drink like a regular plebe. “I don’t really care if everyone liked the show,” she said of her blowout at the tents, which saw Gang Gang Dance playing, Bruce Willis watching, and models including Freja and Lily Donaldson walking. “All I care about is that everyone felt it.” And with that, Wasson was on to the next thing—most imminently, elbowing her way back upstairs. “Anyway,” she commented, “the show’s in the past now. And I’m all about the future.”

Photo: Hanuk