Raffaello Napoleone, Pitti Immagine’s dapper CEO, convened a group of editors and trade officials—many chattering away in Italian—at Quattro in New York City for a briefing on the upcoming Pitti Uomo and Pitti W fairs. It was a whirlwind visit (Napoleone and company headed for the airport while most were still sipping espresso), but the news was all good. As has been announced, Gareth Pugh (left) will be the invited guest, presenting his new womenswear collection in Florence in January. (Via video message, he expressed his gratitude; Pitti’s special events director hinted that he’d be showing in an unlikely location—one that had never hosted a fashion show before.) Trussardi will be the invited guest for men’s, but the company has plans that go far beyond fashion. In the Stazione Leopalda in the heart of Florence, the label will not only host its fashion show, but also present an exhibition called 8 ½, one that will include contemporary artworks by Maurizio Catellan, Paul McCarthy, and Tino Sehgal. (There’ll even be a house made of bread, courtesy of Swiss conceptual artist Urs Fischer.) And Alberta Ferretti will kick off the event with a special collection presented, she said, “for women everywhere.”
The Florentine trade fair, which runs from January 11 to 14, will also play host to a variety of intriguing launches: a new archival project London-based designer Aitor Throup is undertaking with Umbro; a capsule collection celebrating the centennial of the Italian suit line Lubiam; and a new project from Adam Kimmel, who took his turn as Pitti’s invited menswear guest two years ago.