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August 29 2014

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1 posts tagged "Lyle Owerko"

Dannijo, the Print Edition

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To showcase their Spring 2012 collection, the sister design duo of Dannijo Danielle and Jodie Snyder enlisted the help of photographer Lyle Owerko—who famously shot the image that appeared on Time magazine’s September 11, 2001 issue—to photograph their friends wearing Dannijo gems. “The Portraits project we did with Lyle was so well received that the concept has expanded into the birth of a zine about individuals and lifestyle,” Danielle tells Style.com of their newest project. The free biannual, launching November 14, is set to be distributed in shops selling their jewelry and in art galleries and restaurants around the world.

“We’ve used the iconic yearbook format in the context of a newspaper to showcase a range of dynamic individuals who are essentially pioneers in their respective industries,” Snyder explains. That group includes designers, influencers, DJs, and musicians like ?uestlove, Mia Moretti, and Timo Weiland, offering fashion tips and trends. For the second edition of the zine, expect more work from Owerko, “maintaining the same black-and-white documentary style of photography,” but other than that, the rest is yet to be determined. “Stay tuned. It’s going to be about people, fashion ideas, music, film, technology, and philanthropy. Did I give away too much?”

Photo: Courtesy of Dannijo