September 3 2014

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2 posts tagged "Mademoiselle Yulia"

Meet The Muse: Mademoiselle Yulia


Girl-about-town Natalie Joos spends her days casting for shows like ADAM and Yigal Azrouël and editorials for the likes of Mario Sorrenti and Mariano Vivanco, but her passion is vintage clothing. Joos’ blog, Tales of Endearment, spotlights her “Muses,” impeccably styled girls and guys who share her secondhand obsession. In a new partnership with, Tales of Endearment’s subjects discuss their shoots right here on Style File.

Mademoiselle Yulia might be a name that’s lost in translation in the States, but in Japan, the name (and face) cause a stir in the streets. “Especially in Harajuku, I get stopped in the streets for autographs,” the blue-haired DJ, designer, Nylon columnist, and pop singer tells Joos. It’s a celebrity status she has earned; the Tokyo-based Mademoiselle Yulia has deejayed for Louis Vuitton, Cartier, Uniqlo, and Topshop and recently opened for Kylie Minogue. As for the rest of her blossoming résumé, Mademoiselle Yulia is just getting warmed up. “My singing career, it’s just started,” she tells “And my new jewelry collection is going to start to sell early next year, so I need to focus on it.” Here, Harajuku’s girl talks to about her look and her many projects in the works.

Why the blue hair?
I used to color my hair all different colors, like red, purple, and green, but my taste of clothes has changed; I used to wear really colorful clothes. Of course, I still love to wear colorful clothes but now I also love to wear more classic clothes. Also, I always wanted to be different from the other girls.

What inspires your style?
Daily life—music, movies, and friends. I just like my personal style to be fun and I like to challenge myself.

What projects are you focused on these days? I know you have a lot going on.
I’m a DJ, singer, jewelry designer, and I’m writing a column for Nylon Japan. My new jewelry collection is going to start to sell early next year. But also my debut album as a singer was released last month. As a singer, it’s just started. I think I’m going to have more live shows from now on. Continue Reading “Meet The Muse: Mademoiselle Yulia” »

Blasblog: Scott Loves Shibuya!


Truth be told, Jeremy Scott and I could have crossed paths last week in Tokyo. His last few days in the Japanese capital coincided with my first few days of Japan Fashion Week, and on Tuesday night he hosted a party for his collaboration with Adidas. But between my jet lag-induced delirium and laziness and the inconveniences of his outfit (he told me he had no pockets in that kimono for a cell phone to tell me when he could pick me up) and his schedule (he spent all night signing autographs for his fans), it just didn’t happen. I know: I couldn’t believe I missed a party either. Jeremy left the following day for Korea, but I did get out of him some of his favorite Tokyo spots, because, as he’ll tell you, “Tokyo is like my second home!”

His favorite neighborhood is Shibuya, close to Harajuku and always packed with super-fashion-conscious young people. For accommodations, Scott says the only place he has patronized for the past decade is the Cerulean Tower. “It’s comfy and central,” he says, adding that though Sofia Coppola made the Park Hyatt famous in Lost in Translation, the Cerulean has fabulous views of the always-crowded-with-hip-Tokyo-dressers Shibuya crosswalk. To eat he heads to Ohyama, which he says is the best vegetarian sushi in the world (especially the tomato sushi). He loves the vintage shop Chicago—it’s where he picked up the lovely kimono in this picture with Mademoiselle Yulia, Tokyo’s It girl du jour—and “No trip to Tokyo would be complete without Takeshita Street, the true heart of Harajuku. The tiny store Bambi & Faline is its main artery; the store clerks there are style leaders and worthy of magazine covers.” Also in Harajuku is a shop called Dog, which is a dingy basement and has a mix of reworked vintage and personalized pieces; Scott says, “This store is ready-to-wear for Lady Gaga.” And a stop at the Japanese branch of Opening Ceremony is a must. “I know you’ve seen the stores in New York and L.A., but the eight-level emporium really shines,” Scott says. “Like all of Tokyo, it shows off all the current fashions your little heart could desire.”

Photo: Courtesy of Jeremy Scott