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July 28 2014

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1 posts tagged "Mania Mania"

Maniamania Takes Diamonds to the Dark Side

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Lindsey Wixon for Mania Mania

Maniamania’s darkly elegant baubles are about to find luxe new life as the brand branches out with Immortalia, its first fine-jewelry effort, set to launch on themaniamania.com on March 10. Fans of the five-year-old line’s quietly macabre aesthetic will no doubt delight in Immortalia’s jumping-off point: Victorian and Georgian memento mori (from the Latin meaning “remember you will die”) trinkets. Here, though, the ghoulish 19th-century wares have been stripped of more literal motifs like skulls, withering blooms, et al., in favor of sophisticated styles that should please a variety of customers. Pieces range from Equinox, an upscale take on the knuckle ring featuring a delicate crescent moon with a pavé of gray and white diamonds, to Mineralia, a whopping cocktail ring in white gold, rutilated quartz, and champagne diamonds. For those with marriage on their minds, there are both an engagement and wedding band on offer. All nine of the collection’s styles, which are priced between $1,180 and $8,200, are handmade to order in New York using only ethically sourced and certified gems. The release also reunites Maniamania with Lindsey Wixson, who lends her otherworldly pout to the campaign. As designer Melanie Kamsler tells it, “We haven’t deviated too far. Our muse and inspirations are the same, it’s just a more sophisticated interpretation.” Have a first look at the collection here, exclusively on Style.com.

Mania Mania

Photo: Courtesy of Mania Mania