12 posts tagged "Mara Hoffman"
Rainbows have long been a source of optimistic marvel, and their distinct ROYGBIV color wheel often makes its way into fashion (remember Alexander McQueen’s multi-tonal butterfly-print maxi worn by Sarah Jessica Parker in Sex and the City 2?), though perhaps not as frequently as we’ve witnessed thus far on the Spring ’14 runways.
Mara Hoffman worked a conic iteration onto a white sheer caftan in New York. Its vividness was nicely balanced by the piece’s black lines, rendered in similar triangular shapes. In London, Ashish Gupta employed his de facto trademark—sequins—on shredded denim in an eye-catching ombr— application that went from violet to sun-kissed gold. Arcing south to Milan, Peter Dundas showed another sequined option for the rainbow warrior at Pucci: a body-con, long-sleeve mini. It radiated with indigo at the collar and hem, and scarlet at its torso. And then, of course, there’s Prada, which employed a Crayola-dyed rainbow along the trim of a fur coat—such a literal take on the motif could only be finessed by Ms. Miuccia herself.
Miami Swim Week comes to a close today, and on Saturday, New York-based designer Mara Hoffman sent her collection of mysticism-inspired maillots down the runway. Here, Hoffman takes us behind the scenes of her show and shares some personal snaps from her trip exclusively with Style.com.
When we arrived in Miami for Swim Week, we got right to work on the show. We only had two full days to pull it all together. This season, the collection was inspired by mythology and the mysticism of India. We wanted the show to be a celebration of color and vibrancy, and Miami is the perfect place to do that.
Our first day was full of castings, and hair and makeup tests with Nick Irwin from TIGI and Lori Taylor from Smashbox. We decided on a third eye tattoo as part of the makeup look, which we actually made ourselves.
The day before the show, we had fittings from morning to night. My stylist, Richard Ruiz, and I sorted accessories, which are from a collab that we did with the Web site L-atitude. They are awesome Indian tribal bracelets and necklaces that were inspired by vintage-market finds in Jaipur, India. Continue Reading “Designer Diary: Mara Hoffman’s Postcard From Miami Swim Week” »
Designer Mara Hoffman exudes a certain spirituality—a quality that is refreshing in the fashion industry—and her penchant for inner peace and all that is otherworldly shines through in her Spring ’13 collection. Hoffman, who is best known for her bold prints and swimwear, titled her Spring range Aloha, which, according to Hoffman’s kupuna (i.e., her elder guiding figure), means “the presence of divine breath.” It also happens to be the Hawaiian word for love, hello, and good-bye. “I felt attached to the spirit of the word,” said Hoffman, noting that she appreciates its simultaneous simplicity and complexity. Hoffman united all aspects of aloha in a short Spring film, which, shot by Neil Krug and styled by Richard Ruiz, starring Phoenix and featuring music by E*Vax and White Wizard, debuts exclusively on Style.com (above).
“The goal was to share some aloha love with people and also capture the essence of being a ‘warrior of light.’ I remind myself every day to ‘be light,’ and wanted to bring that into a visual realm,” Hoffman said. “If anyone could get what I was going for, it was Neil. After we wrapped, we laughed about how we’re both seen as these cosmic weirdo hippie types. In reality, we’re both down-to-earth and hardworking animals.” As far as the final cinematic result, Hoffman jokes, “It’s a little out there, but so am I.”
Holiday travel tends to be about relaxing, not shopping, but just because there’s no Colette or Dover Street Market in sight doesn’t mean there’s no way to bring home a worthy souvenir. Hotel boutiques, formerly enclaves of sunscreen and snow globes, have been stepping up in recent years, offering selections to rival department stores—often with much closer proximity to the beach.
At hip Caribbean enclave Viceroy Anguilla, hotel retailer Seaside Luxe is building a zigzag-print tent on the beach in partnership with Missoni Home. The tent opens Christmas Day and features retractable walls and loungers where guests can catch some sun and browse items like Mara Hoffman caftans, Eugenia Kim sun hats, Jennifer Fisher jewelry, and a $350 limited-edition Missoni Home tote (above). “The guests here are buying items they’re going to wear [on vacation] and at home,” said Seaside Luxe founder Lee Ann Sauter.
At the Faena Hotel boutique in Buenos Aires, creative director Ximena Caminos curates a mix of high-end items with a Latin flare. She cites Panama hats by California-based brand Greenpacha and Brazilian bikinis by Nina Swim as must-have holiday items. “We do well with classic Argentine items like alpaca ponchos, traditional silver pieces, and carved crystal objets,” said Caminos, noting that she maintains the store’s local flavor by stocking a selection of wares by Argentine designers.
Just a hop north at the Standard Shop in the Standard Hotel Miami, Comme des Garçons’ limited-edition holiday star pouches are the big get of the season. Also on hand are quirky home items like Maison Martin Margiela’s melting wax candles and the Berlin Boombox (above), a modern MP3 system disguised as an old-school boom box by Berlin-based designer Axel Pfaender. “We love small gifts that are easy to travel with, such as jewelry and accessories and special, rare hostess gifts,” said the store’s director of retail, Denise Downing.
For those celebrating a classic New York Christmas, Opening Ceremony at the Ace Hotel is offering one-of-a-kind holiday items, like Le Labo candles, Kenzo iPhone cases (left), and Yoko Ono’s recently-released and much discussed menswear collaboration based on her illustrations from 1969. One-of-a-kind pieces are also a draw for those vacationing on the West Coast. Ayana Tribitt, retail curator at the SLS Hotel at Beverly Hills, is stocking the boutique with Nialaya bracelets that guests can customize on site. Their Assouline books always make for reliable gifts, while $2,500 Toro masks cater to the more adventurous shopper.
Farther south at the Cuixmala resort on Mexico’s Pacific Coast, the dress code is luxe-casual. Hotel owner Alix Marcaccini sets a relaxed tone at the boutique with caftans by Temperley and beachwear and accessories by Christophe Sauvat. “People here want sarongs and flip-flops, no heels, and long flowy dresses—anything comfortable,” said Marcaccini. “They’re looking for fluid, feminine, sensual clothes.”