Mara Hoffman is selling swimwear at during Art Basel Miami Beach out of an old, beat-up Airstream trailer. This being Miami, though, that’s not as bohemian as it might sound. For one thing, she’s seeing lots of black cards. (Hoffman did about $7,000 of business the first day, with Santigold among the clientele.) For another, [...]

For any budding fashion line, finding funding is nothing short of a godsend. “It was the best Christmas gift,” Mara Hoffman raved about being selected for the W Hotels’ Fashion Next program. “I found out in December right before everybody headed off for the holidays.” Along with fellow colleagues Tess Giberson, Mandy Coon, Frank Tell, [...]

Thanks to a seventies revival that started in past seasons’ front rows, Spring’s runways were super groovy and—compared to the recently-put-to-bed square-shouldered bedazzlement trend, at least—beautifully pared down. Of course, all those spare silhouettes call for some statement jewels. Starting today, All For The Mountain’s new collection of free-love stunners—like the tasseled bronze Sun Ra [...]

Sixty-nine models. Three hair and makeup teams. Two camera crews, one kid, one dog, and one doting mother taking pictures for the family album. Suffice it to say, it was a touch crowded backstage at the group show at the Tents on Sunday. In one of New York fashion week’s most intriguing coups de théâtre, [...]

“Laid-back” is definitely the appropriate posture for poolside lounging, but come next summer, the experience is getting a touch more punch. Building on the success of the graphic suits she’s included in previous collections, Mara Hoffman is launching a swimwear line for Spring ‘09, and as she puts it, the new range has given her [...]