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16 posts tagged "Mara Hoffman"

The 15 Stylish Looks You Loved Most This Week


look of the dayThis week, editors turned their attention to the trends you’ll be wearing this Fall. Our Look of the Day polls asked you to vote on everything from patched-up jeans to androgynous boiler suits, plus a Miami Swim Week round-up to get you inspired for your holiday vacations. On Monday, we rounded up a handful of utilitarian flight suits we’ve spotted of late. You voted for Hanne Gaby Odiele’s metallic number, which stood out in a sea of stilettos and couture during Paris Fashion Week in February. A close runner-up was Edie Campbell, who opted for a workwear-inspired suit last year at Glastonbury.

Tuesday, we took note of another major street style trend: patches. Laetitia Paul’s Louis Vuitton jacket covered in giant, varsity-style insignia looked especially fresh on the streets of London. Tommy Ton also spotted a girl with Dior’s patched-up mini bag, which looked cool with combat boots. We’ll be trying out the trend this fall with easy-to-wear patchwork jeans, like the ones in Christopher Kane’s Resort collection. On Wednesday, our focus shifted to the bronzed babes at Miami Swim Week, where Mara Hoffman showed another winning collection. She posed backstage with models in her super-bright, tribal-inspired suits, which took first place in your book. We saw even more bold looks at RVCA, Gottex, and Wildfox. What else was on our minds this week? Off-the-shoulder silhouettes, landscape prints, and so much more. Click here for a slideshow of the winning looks, plus a few runners-up.

Shop the Look: Beach Bazaar


stl beach
Forget normcore. The trend of the season is the embellished, embroidered opposite of pared-back minimalism. We personally can’t get enough of bohemian prints, breezy tunics, and crochet bags that appear to have been picked up at some anonymous beachside bazaar. For your next exotic vacation—or even a low-key staycation—opt for a few extra-bright and eye-catching pieces for an instant summer boost. Shop our favorites by Mara Hoffman, Lemlem, Sophie Anderson, and more, below.

1) Mara Hoffman Ananda printed underwire bikini, $165, available at

2) Lemlem Bara striped cotton-blend top, $129, available at

3) Sophie Anderson Nataly crocheted cotton bucket bag, $300, available at

4) Loeffler Randall Sarie strappy sandal, $175, available at

5) Lipstick Queen Endless Summer Lipstick in Aloha!, $22, available at

Thanks to Mara Hoffman, Anthropologie’s Home Section Just Got a Lot Brighter



Upon meeting Mara Hoffman, she instantly makes you feel at home with her warm, easygoing vibe and spiritual aura. The down-to-earth designer’s personality directly translates to the signature psychedelic prints found on her best-selling swimwear and breezy caftans. But the best thing about working with patterns is you can essentially put them on anything—the possibilities are endless. This year, Hoffman has exponentially expanded her printed lifestyle franchise via recent collaborations with Pendleton (beach towels), J.Crew (kidswear), and Havaianas (flip-flops). Her latest venture is a home decor capsule for Anthropologie that launched on the retailer’s e-commerce site earlier this week. The collection is full of eclectic pieces similar to those you might find in Hoffman’s own bohemian Brooklyn abode, which she describes as “a colorful culmination of our [her husband is collage artist Javier Piñ ón] travels and art we have collected together throughout the years. We put the unexpected together to make something beautiful.” Incorporating recognizable graphics from her archive, Hoffman’s new range features vibrant bedding, floor pillows, journals, candles, and more. Hoffman’s personal highlights from the collection include plush floor rugs splashed with an all-seeing eye motif (that frequently appears in her ready-to-wear), as well as a cushiony bamboo lounge chair ideal for a cozy reading nook. The overall effect is shabby-chic-meets-Ayahuasca retreat, and Hoffman’s statement-making items are meant to complement a maximalist aesthetic or add a pop of color to spare, neutral spaces. “I liked the idea that housewares are less exclusive than clothing. You don’t have to be a certain size or have the right occasion to own a super-rad pillow or rug,” Hoffman told “Anthro seriously knows what they’re doing in the home sector and has amazing resources for production. They really appreciated my brand vision in a big way.” Below, Hoffman created an exclusive image for to showcase the new collection.

Mara Hoffman’s inaugural home collection ($12 to $1,998) is now available on

Mara Hoffman

Photos:; Courtesy of Mara Hoffman

The Split-Second Preview: Mara Hoffman


The Fall ’14 Ready-to-Wear collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.

Mara Hoffman

WHO: Mara Hoffman

WHERE: New York

WHEN: Saturday, February 8

WHAT: “She’s back to the desert, forever a wanderer and wonderer. Northern Africa. Magic. Color reigns supreme regardless of season.” —Mara Hoffman. The designer sent us a detail shot of a Fall ’14 look, above.

Photo: Courtesy of Mara Hoffman

Somewhere Over the Rainbow


Spring '14's rainbow looks

Rainbows have long been a source of optimistic marvel, and their distinct ROYGBIV color wheel often makes its way into fashion (remember Alexander McQueen’s multi-tonal butterfly-print maxi worn by Sarah Jessica Parker in Sex and the City 2?), though perhaps not as frequently as we’ve witnessed thus far on the Spring ’14 runways.

Mara Hoffman worked a conic iteration onto a white sheer caftan in New York. Its vividness was nicely balanced by the piece’s black lines, rendered in similar triangular shapes. In London, Ashish Gupta employed his de facto trademark—sequins—on shredded denim in an eye-catching ombr— application that went from violet to sun-kissed gold. Arcing south to Milan, Peter Dundas showed another sequined option for the rainbow warrior at Pucci: a body-con, long-sleeve mini. It radiated with indigo at the collar and hem, and scarlet at its torso. And then, of course, there’s Prada, which employed a Crayola-dyed rainbow along the trim of a fur coat—such a literal take on the motif could only be finessed by Ms. Miuccia herself.