13 posts tagged "Mara Hoffman"
The Fall ’14 Ready-to-Wear collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.
WHO: Mara Hoffman
WHERE: New York
WHEN: Saturday, February 8
WHAT: “She’s back to the desert, forever a wanderer and wonderer. Northern Africa. Magic. Color reigns supreme regardless of season.” —Mara Hoffman. The designer sent us a detail shot of a Fall ’14 look, above.
Rainbows have long been a source of optimistic marvel, and their distinct ROYGBIV color wheel often makes its way into fashion (remember Alexander McQueen’s multi-tonal butterfly-print maxi worn by Sarah Jessica Parker in Sex and the City 2?), though perhaps not as frequently as we’ve witnessed thus far on the Spring ’14 runways.
Mara Hoffman worked a conic iteration onto a white sheer caftan in New York. Its vividness was nicely balanced by the piece’s black lines, rendered in similar triangular shapes. In London, Ashish Gupta employed his de facto trademark—sequins—on shredded denim in an eye-catching ombr— application that went from violet to sun-kissed gold. Arcing south to Milan, Peter Dundas showed another sequined option for the rainbow warrior at Pucci: a body-con, long-sleeve mini. It radiated with indigo at the collar and hem, and scarlet at its torso. And then, of course, there’s Prada, which employed a Crayola-dyed rainbow along the trim of a fur coat—such a literal take on the motif could only be finessed by Ms. Miuccia herself.
Miami Swim Week comes to a close today, and on Saturday, New York-based designer Mara Hoffman sent her collection of mysticism-inspired maillots down the runway. Here, Hoffman takes us behind the scenes of her show and shares some personal snaps from her trip exclusively with Style.com.
When we arrived in Miami for Swim Week, we got right to work on the show. We only had two full days to pull it all together. This season, the collection was inspired by mythology and the mysticism of India. We wanted the show to be a celebration of color and vibrancy, and Miami is the perfect place to do that.
Our first day was full of castings, and hair and makeup tests with Nick Irwin from TIGI and Lori Taylor from Smashbox. We decided on a third eye tattoo as part of the makeup look, which we actually made ourselves.
The day before the show, we had fittings from morning to night. My stylist, Richard Ruiz, and I sorted accessories, which are from a collab that we did with the Web site L-atitude. They are awesome Indian tribal bracelets and necklaces that were inspired by vintage-market finds in Jaipur, India. Continue Reading “Designer Diary: Mara Hoffman’s Postcard From Miami Swim Week” »
Designer Mara Hoffman exudes a certain spirituality—a quality that is refreshing in the fashion industry—and her penchant for inner peace and all that is otherworldly shines through in her Spring ’13 collection. Hoffman, who is best known for her bold prints and swimwear, titled her Spring range Aloha, which, according to Hoffman’s kupuna (i.e., her elder guiding figure), means “the presence of divine breath.” It also happens to be the Hawaiian word for love, hello, and good-bye. “I felt attached to the spirit of the word,” said Hoffman, noting that she appreciates its simultaneous simplicity and complexity. Hoffman united all aspects of aloha in a short Spring film, which, shot by Neil Krug and styled by Richard Ruiz, starring Phoenix and featuring music by E*Vax and White Wizard, debuts exclusively on Style.com (above).
“The goal was to share some aloha love with people and also capture the essence of being a ‘warrior of light.’ I remind myself every day to ‘be light,’ and wanted to bring that into a visual realm,” Hoffman said. “If anyone could get what I was going for, it was Neil. After we wrapped, we laughed about how we’re both seen as these cosmic weirdo hippie types. In reality, we’re both down-to-earth and hardworking animals.” As far as the final cinematic result, Hoffman jokes, “It’s a little out there, but so am I.”