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August 29 2014

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1 posts tagged "Marcel Marongiu"

VERA: Changing the World, One Corset at a Time

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Corsets, cell phones, fashion, and microfinance might seem like they’d make for strange bedfellows, but those things are all coming together for a good cause at tonight’s launch event for VERA, a new phone application (created by mobile-intelligence firm Validas) that targets wireless waste (unused minutes and data on your cellular bill) and donates that money to the Seven Bar Foundation—a group that aims to empower women in need around the globe with targeted business investments. Sounds complicated, but basically it’s an innovative way to give back and become a mini-philanthropist, if you will. In the past, Seven Bar has raised funds and awareness for its mission with unique lingerie runway shows. And tonight—at the United Nations, of all places—the organization will be hosting one such extravaganza. “If we’re going to launch this, we’re going to do it in true Seven Bar style,” the foundation’s founder, Renata Black, told Style.com.

Black and the team behind VERA recruited several fashion designers—Erin Fetherston, Zang Toi, Guy Laroche artistic director Marcel Marongiu, and Sarah Shotton of Agent Provocateur—to create corsets for the occasion. (Mary Alice Stephenson is the master of ceremonies, and Tennessee Thomas, Hannah Bronfman, Kelly Rutherford, and Jennifer Creel are among the expected attendees.) Why corsets? you might ask. “They’re traditionally associated with restriction, but we’ve asked the designers to reimagine them as inner armor for outer empowerment,” Black explained. The designers gave Style.com an exclusive sneak peek at the custom corsets that will parade down this evening’s runway. “I’m known for my feminine aesthetic and that comes through in the draped chiffon, embellishments, and sweet bow gathering in the back. It’s romantic and modern,” said Fetherston. Meanwhile, Toi looked to Robert Indiana’s iconic LOVE sculpture for corset inspiration, and Shotton did a quintessentially Agent Provocateur (read: sexy) take on the undergarment. To top it all off, Imitation of Christ designer Tara Subkoff will give a live performance at tonight’s event. Known to dabble in all forms of film and theatrics, Subkoff will make her own corset on the spot, and promises that the result will be imaginative. Corsets for change—why not?

Photo: Jonathan Alpeyrie