Sweden’s Best Design School—H&M?
H&M is more than a ridiculously successful Swedish company—it’s also a training ground for many of the country’s top designers, and Stockholm fashion week was full of collections by “graduates” of the affordable-fashion giant, from the geometric, seemingly cloud-moistened wrappings at Nakkna to the skinny suits and tawny nature prints at Tiger of Sweden.Statistically speaking, [...]
Sonia Rykiel For H&M: A Spicy Little Something Extra
There are a couple of significant firsts involved in H&M’s Christmas collaboration with Sonia Rykiel. It’s the Swedish giant’s first designer alliance for underwear. It’s the first time that the collaborateuse will be selling H&M product in her own shops. And it’s the first time there’ll be a gigantic all-the-trimmings launch. Tomorrow night, the [...]






