3 posts tagged "Margiela"
Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Congratulations.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »
A Sartorial Touchdown from Les Plus Dorés NYC
The Super Bowl is just around the corner. But those of us who aren’t exactly football fanatics (or, for that matter, can’t tell the quarterback from the water boy) can embrace the sporty spirit with Les Plus Dorés NYC’s T-shirts. Why root for the Patriots, Falcons, Ravens, or 49ers when you could cheer on team Philo, Ghesquière, Margiela, or Tisci? According to the label’s Web site, there was also a Simons shirt, but, not surprisingly, it’s sold out. While your football-savvy friends might not get the joke, Les Plus Dorés NYC’s tees will certainly be appreciated by (and likely seen on) the street-style set. Although, a four-way designer showdown would make for a pretty amusing halftime show. Go team!
Les Plus Dorés NYC’s T-shirts are available at Brownsfashion.com
A Day In The Life: Julia Stegner
When Julia Stegner replaced local lovely Eva Padberg as the face of Mercedes-Benz Fashion Week in Berlin, she catapulted the showcase for German fashion from an insular national event to one with global appeal. The Munich-born supermodel’s coltish good looks have landed her on Victoria’s Secret runways as well as on the covers of many international editions of Vogue. Here, we catch up with Stegner during her afternoon on the clock.
1 p.m.
After a day and a half spent getting to know her best friend’s newborn, hunting for an investment-worthy Berlin apartment, and shopping in Mitte, Stegner begins to greet journalists in her room at the Hotel de Rome, next to the Bebelplatz main show tent.
1:30 p.m.
Stegner selects a pair of black Margiela wedges that she acquired over a year ago, misplaced, relocated, and is wearing for the first time for her upcoming roster of television interviews.
1:32 p.m.
While prepping, Stegner discusses her role as Goodwill Ambassador for UNICEF. “I always had a good life. I have great parents and a great family. Then I started at this job when I was 15 and I have been so fortunate to be really successful. I realized that I really want to help people less fortunate. Whatever my problems might be, they are nothing compared to those of people out there.”
2 p.m.
Stegner fields questions about the German economy, the career prospects for the winner of the country’s Next Topmodel contest, and Berlin’s viability as a fashion capital. “Everyone is looking to Berlin now,” she says. “I love Munich, because it is my home. It is very clean and people are very straight. But they are a little, well, I guess people elsewhere would think that people from Munich are a bit snobbish. Berlin, however, has a very open and hopeful energy.”
4 p.m.
Stegner attends a catwalk show by Argentine designer Pablo Ramírez. A preening television star in see-through stacked stilettos and pinup shorts becomes petulant when Stegner enters the room and the photographers immediately reposition themselves. “Well, she is taller,” the starlet mutters to console herself.
4:45 p.m.
Stegner sits front-row at South Africa’s Black Coffee show, in which each model meets the preceding one midway up the catwalk to tie the final bow of her draped and beaded silk cape or dress. “It was like modern dance or theater,” said Stegner. “At first, I was confused, but then I loved it. Berlin is such a creative city. These things happen here.”
And with that, she’s on a plane back to New York for another photo shoot in the morning.