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July 9 2014

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2 posts tagged "Marie Chaix"

At Proenza Schouler, “More About An Attitude Than Anything Else”

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For its Fall campaign, Proenza Schouler called up one of its favorites from the ranks. “We wanted to focus this season’s campaign on the Proenza Schouler girl,” Jack McCollough and Lazaro Hernandez said. “It was more about an attitude than anything else.” Few girls bring the PS attitude better than Canada-to-Bushwick transplant Meghan Collison, who’s been a mainstay of the duo’s runway shows. (She closed Fall’s.) Alasdair McLellan shot the new images, styled by Proenza Schouler runway stylist Marie Chaix. They’ll appear in select Fall fashion issues, including Love‘s (out now), and debut this week on ProenzaSchouler.com.

Photos: Alasdair McLellan / Courtesy of Proenza Schouler

Proenza Schouler Launches Its First Campaign

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Judging from the number of Proenza pieces you see around town, Jack McCollough and Lazaro Hernandez don’t need much help goosing sales. So you can just think of their first-ever ad campaign as an art project as much as a nudge in the direction of commerce. Dan Jackson shot the series of models-of-the-moment Ann and Kirby Kenny and Tati Cotliar in the Fall ’10 collection, styled by longtime PS collaborator Marie Chaix. You may be seeing them soon in Self Service, Pop, Purple, and more, but in the meantime, you can catch them all here, and a behind-the-scenes video by Greg Mitnick on their Web site. Continue Reading “Proenza Schouler Launches Its First Campaign” »