2 posts tagged "Marques’ Almeida"
On February 15, Phaidon Press will release Pattern, a book that highlights one hundred compelling fashion designers on the rise. Phaidon handed over the book’s curatorial duties to a group of ten designers and industry insiders (including stylist Keegan Singh, Preen’s Justin Thornton and Thea Bregazzi, the SHOWstudio team, and Business of Fashion‘s founder Imran Amed, just to name a few), each of whom chose ten talents to fill Pattern‘s pages.
The book (which is a follow-up to the 2005 fashion tome SAMPLE) features established designers (Phillip Lim, Alexander Wang, Christopher Kane, Sarah Burton), well-known emerging labels (Eddie Borgo, Thomas Tait, Creatures of the Wind, Mary Katrantzou, whose work is pictured above), and proper newbies (Simone Rocha, Marques’ Almeida, Phoebe English, Maarten van der Horst). The designers’ diverse aesthetics, techniques and outlooks are presented via detailed introductions, backstage, campaign and editorial photographs, and never-before-seen sketches, all of which serve to give readers an in-depth understanding of their work. “For me, seeing that the designers had a consistent point of view that’s true to their style was important,” said Singh, whose picks include Cushnie et Ochs (left), Olivier Rousteing of Balmain, Tabitha Simmons, Dominic Jones, and Gianvito Rossi, among others. “You know, it’s like Azzedine Alaïa. He has his thing, and he always sticks to it,” he added. So does Singh think the next Alaïa is somewhere between Pattern‘s covers? “It’s a possibility!” he laughed. At the very least, he notes, “the book gives the young designers a chance to reach broader audiences; it exposes them to a whole new group of people.”
Pattern: 100 Fashion Designers, 10 Curators will be available on February 15, on phaidon.com.
London is not short on young designer initiatives, and as fashion week approaches, the city begins to highlight its top up-and-comers. Today, the London-based Centre for Fashion Enterprise’s New Fashion Ventures program has awarded three ambitious new labels with sponsorship: Teatum Jones (launched by designers Catherine Teatum and Rob Jones in 2010), Fyodor Golan (designed by Fyodor Podgorny and Golan Frydman and also launched in 2010) and Marques’ Almeida, which, designed by Central Saint Martins alums Marta Marques and Paulo Almeida, was launched in 2011 (an image from their Spring ’13 collection is pictured left). Having shown under Fashion East for their first two seasons, Marques’ Almedia—best known for its frayed, grunge-inspired denim looks—has also earned coveted NEWGEN sponsorship for the past two seasons. Founded in 2003, the Center for Fashion Enterprise has helped jumpstart the careers of designers like Mary Katrantzou, Peter Pilotto, and Erdem Moralioglu—that’s to say, the brands they champion have a pretty good track record. This season, the program will provide its chosen talents with business and PR support, as well as a studio space for the next two. Thus far, the scheme has helped over 200 emerging talents and awarded about $7.8 million in funding. Keep an eye out for CFE’s Fall ’13 picks, which will show at London Fashion Week this February.