8 posts tagged "Marques’Almeida"
Opening Ceremony’s latest addition to its growing empire, a shop at London’s Ace Hotel, officially opens its doors to the public today. “It’s a small store, but it’s a very well curated selection,” said the brand’s co-founder, Carol Lim, of the new Shoreditch outpost. (This will function as the primary OC store in London while the King Street location undergoes renovation.)
In the mix, there are offerings from OC’s roster of popular labels like Hood by Air and Raf Simons, the main OC line, and store exclusive pieces (the DKNY for Opening Ceremony collection will make its debut at the store, ahead of the September 1 official launch). There are also goods from London’s rising stars, such as Faustine Steinmetz and Marques’Almeida. “We have been big supporters of some of these labels, like Marques’Almeida, for a while, so a lot of the product is really special to us,” said Lim.
Lim, for her part, didn’t make it to London for the opening: “I’m at home—my baby is due any day now.” She admitted that she and her OC co-founder, Humberto Leon, have babies on the mind these days. “Funny you should ask, we are working on baby gear right now. I also have a 20-month-old and Humberto has twins; it’s just a big part of our everyday lives at this point, so it makes a lot of sense.” More on that at a later date.
That’s not all they’ve got up their sleeve. “As our Opening Ceremony line continues to grow, we are really interested in exploring what a mono-brand retail format could look like,” said Lim. “We have always had our brand out with the 300-plus other brands that we carry, but we are hoping to switch things up a bit. In the next year, we are most likely going to roll out a new retail experience here in the States.”
Here, we have an exclusive first look inside the new Max Lamb-designed store.
Opening Ceremony Shoreditch at Ace Hotel, London, 106 Shoreditch High Street. For more info, visit www.openingceremony.us.
Opening Ceremony fans in London’s trendy Shoreditch neighborhood are in for a treat. The Ace Hotel, a longtime OC collaborator, will debut a pop-up shop at its Shoreditch location at the end of July. (If you’ll recall, the Ace Hotel in New York City also opened an OC pop-up in 2010.) WWD reports that the Max Lamb-designed store will pop up at 106 High Street.
In addition to Opening Ceremony’s men’s and women’s collections, the shop will sell the new René Magritte capsule (pictured) and pieces by local NewGen designers Faustine Steinmetz and Marques’Almeida.
The pop-up coincides with the temporary closing of OC’s Covent Garden shop, which will undergo renovations.
They’re coming…The Spring ’15 menswear shows are upon us, set to kick off in London on June 15, and this season, Fashion East’s Menswear Presentations are back with a bold quartet of up-and-coming brands. On June 16, Lulu Kennedy’s emerging talent initiative will invite jewelry designer Alan Crocetti, textile specialist Edward Crutchley, Fashion East womenswear alums Marta Marques and Paulo Almeida of Marques’Almeida, and special guest Martine Rose to show off their latest menswear offerings. “We love putting on the presentations—everything from curating the mix of talented designers both brand-new and established, to watching guests explore the venue,” Kennedy told Style.com. “The way the designers show off their work is always highly creative and individual. You get a real sense of their ‘worlds,’ and unlike a catwalk show, they can be front-of-house, chatting to journalists and buyers and enjoying the atmosphere—which is always party-like!” This season will be more “party-like” than ever, thanks to Fashion East’s ongoing partnership with Red Bull Catwalk Studio and a special performance from producer and rapper Rejjie Snow. But don’t be mistaken—Fashion East isn’t just about a good time and bumpin’ beats. If the success of its menswear alums like Craig Green, Sibling, Agi & Sam, Astrid Andersen, and Lou Dalton is any indication, Kennedy’s platform is the premier place to spot the fashion stars of tomorrow.
This morning, NEWGEN, the British Fashion Council’s Topshop-sponsored emerging talent scheme, announced the seven new talents who will receive sponsorship to present their Fall ’14 collections during London fashion week in February. Fledgling designers and brands including 1205, Marques’Almeida, Lucas Nascimento and Simone Rocha (left) will receive support for their runway shows while designer Ryan Lo, a Fashion East alum, will receive funding for a presentation. Meanwhile, Claire Barrow (another Fashion East grad) and Danielle Romeril will house their new collections in an exhibition space. The NEWGEN committee, chaired by journalist Sarah Mower, MBE, selects designers based on their creative strengths and distinct points of view. Past awardees have included Alexander McQueen, Christopher Kane, Mary Katrantzou, Nicholas Kirkwood, Jonathan Saunders, and J.W. Anderson.
It has been a year of firsts for Marta Marques and Paulo Almeida of Marques’Almeida. After being awarded NewGen sponsorship, the Central Saint Martins grads presented on the official London fashion week schedule for the first time during the Spring ’14 shows in September. And this week, the duo—best known for their raw and unexpected denim looks—made their inaugural trek to Los Angeles as part of the British Fashion Council’s traveling London Showrooms. In between press appointments and a trip to In-N-Out Burger, Marques and Almeida sourced inspiration from famed vintage emporium Wasteland—and they invited Style.com to tag along.
“Denim kind of found us,” Marques said of their now signature medium. “We were so obsessed with the early nineties, when it was like the code of dressing always had to involve a really nice worn-out pair of jeans or a jean jacket. We thought it was the foundation of cool.” The nineties is a decade that Marques and Almeida (who cut their teeth at Vivienne Westwood and Preen, respectively) reference often, explored through the lens of i-D and Kurt Cobain. “We started with the whole grunge movement and watching Nirvana documentaries. It was a lot more oversize, boy shapes,” Marques continued, later adding that they abandoned the era once “grunge became a trend.” Their latest reference is the noughties (i.e., the 2000s). “It was all about being sexy in a very obvious way,” she said.
The stop in Los Angeles was important for the designers, who produce their collection mostly in London. “Although we’ve never been here, we’ve always felt this weird connection,” Marques mused while browsing the store, which is just miles from some of the biggest denim factories in the world. But being based in London has its advantages. “We don’t have this preconceived idea of what jeanswear should look like. [In L.A.], we’d end up doing the five-pocket jean just because they have the machines to do it,” Almeida admitted. “We knew nothing about denim until we started, and we learned a lot through experimenting,” offered Marques. As Marques’Almeida stands poised to grow—and recent acclaim, as well as stockists like Opening Ceremony, seems to demand it—their future looks bright, and not just because of the SoCal sun.