2 posts tagged "Massimo Giorgetti"
“Designing this new collection was really funny,” said MSGM’s creative director, Massimo Giorgetti. “I met Pierpaolo Ferrari and Maurizio Cattelan in their studio and we started looking at the latest issues of the magazine [Toilet Paper] at aperitivo time.” The two artists and Milanese designer would sit over a beer, sometimes with one of the three chiming in via Skype, and select images from the Toilet Paper archives for the new Toilet Paper x MSGM collection, a follow-up to last year’s capsule collection. The range, which debuts exclusively here, includes street-style-ready soap-, picnic tablecloth-, cake-, and flower-printed beachwear and everyday separates that fuse Giorgetti’s cheeky, color-clashing aesthetic with Toilet Paper‘s surrealist motifs. The palette is an MGSM signature—acid brights and flamboyant, bird-of-paradise tones—as is the attitude. “Colorful picnic, nostalgic, fun…the movie Stand by Me by Rob Reiner meets Freedom by Franzen: This is Toilet Paper x MSGM,” explained the designer of the playful looks. “This is ironic nostalgia!”
As in the case of the previous capsule, the collection is unisex. There is a sleeveless vest covered in tiny roses (with eyes drawn in their centers), as well as tropical-bird-printed nylon boxers (for the surf) in psychedelic shades. A soft pink one-piece with oversize images of men’s hands, each holding a lipstick running up its side, rests alongside a fit-for-downtown, three-quarter-length crewneck sweatshirt with a glossy surrealist apple on its front. “In my mind, I don’t have any particular person wearing this collection—I’d just like to see these clothes on people with an attitude of freedom, fun, and smile,” mused Giorgetti. “During free time with a pair of jeans, for evening with a brocade skirt, for a beautiful day at the beach or lake…They are ‘free’ clothes and should make you feel ‘free.’”
Toilet Paper x MSGM is priced between $210 and $910, and will be available on shopmsgm.it and other select retailers from December.
Yesterday afternoon, Raffaello Napoleone, the CEO of Florence-based fashion fair Pitti Immagine, hosted a lunch at Il Cantinori—the much-loved Italian restaurant in New York’s Greenwich Village. The purpose was to discuss the upcoming Pitti Uomo (June 18 to 21), Pitti W (June 18 to 21), and Pitti Bimbo (June 27 to 29). And while the fettuccine and branzino may have been old-school, Napoleone’s plans for this season’s fairs felt forward-thinking. Napoleone told Style.com that, in general, fashion fairs are not often, well, fashionable. Pitti aims to be the exception to this rule. “We try to do as much research as we can, because the Italian and international buyers need to see something new season after season. We have to offer them something that they cannot find easily on the map,” he explained.
Addressing the press and buyers in attendance, Napoleone highlighted Pitti Uomo’s and Pitti W’s guest designers—Japanese menswear label Kolor and Paris-based womenswear label Damir Doma—who will show on the evenings of June 20 and June 19, respectively. A focus has been placed on new designers from emerging markets, with six young talents from Korea and seven from Pitti Uomo’s guest nation, Turkey, slotted to present their latest wares. And Pitti’s Italics platform will lend its support to up-and-coming brands MSGM by Massimo Giorgetti, Aquazzura by Edgardo Osorio, and Stella Jean.
Other highlights include the debut of Tom Dixon’s project with Adidas; a new premium collection from G-Star Raw; an automobile collaboration between Italdesign Giugiaro, Cerruti, and the Woolmark company; and a fashion show for Andrea Pompilio’s collaborative range with Japanese sportswear label Onitsuka Tiger.
Napoleone conceded that Europe’s economic troubles have taken a toll. “More companies are suffering, and some of them decided not to exhibit,” he said, noting that about forty labels dropped out this season. But with about 1,010 participating brands, 370 of which are from outside Italy, visiting buyers and press will still have more than enough on their plates.