2 posts tagged "Mawi"
Jewelry designer Mawi Keivom and her husband Tim Awan, the talent behind the London-based Mawi label, made a splash when they launched their collection at London fashion week back in 2003. Highly regarded for its colorful heirloom and punk-inspired pieces, the line was quickly picked up by prestigious stores including Barneys, Selfridges, and Browns. And just last year the design duo picked up the Walpole Luxury Brand of Tomorrow award. With all those accolades to celebrate, now couldn’t have been a better time to expand into a new arena. For Keivom and Awan, that arena was handbags. “We have been planning the move into soft accessories for a while and it was just about finding the right time,” Keivom told Style.com. “Adding diversity to our product line was a natural progression.” The bags (pictured) are designed in coordination with the jewelry and feature the same pops of color and attention to detail that Mawi is known for. The debut style is a bedazzled zip-top clutch ($778 to $1,041). They will be available across the label’s global network of stores as well as at their flagship London boutique this spring. As for the future of Mawi? Bags are just the beginning. “We have a vision to develop the Mawi philosophy and it extends across categories,” Keivom said. “The world is our oyster.”
As the creative director and buyer for the online menswear retailer Oki-Ni, John Skelton was well aware that more than a few women were shopping for dude’s duds on his site. Now he’s applying that unisex sensibility to his new store. LN-CC—which stands for Late Night Chameleon Cafe—launches online early next week with a mix of fashion-forward menswear from the likes of Raf Simons and Rick Owens, cult Japanese brands including Wacko Maria, and up-and-comers such as specs-maker Illesteva. Ladies’ goods include clothing from Preen and jewelry from Lara Bohinc and Mawi. So far, so good—and Skelton has gone unisex one better by asking several of the menswear brands he’s stocking to make versions of their apparel and accessories in women’s sizes and fits. (A few of the women’s labels at LN-CC will be returning the favor.) “We didn’t want to get into anything girly,” Skelton explains. “There’s a certain sensibility at work here, that a certain kind of woman appreciates, and we’re staying true to that.”
Meanwhile, the LN-CC e-commerce site is only the tip of the iceberg. Skelton and partner Dan Mitchell are knee-deep in construction on the 5,000-square-foot Late Night Chameleon Cafe store in East London, an appointment-only space that is being designed in collaboration with set designer Gary Card and which will host a library curated by Donlon Books owner Conor Donlon and a wide-ranging selection of music titles. The shop is due to open in October. “We really felt strongly that we didn’t want this to be a place people just wandered in and out of,” Skelton explains, when asked about the decision to make Late Night Chameleon Cafe open only by appointment. “We want this to be a destination, a place people come to with a sense of purpose, and where they spend some time, and engage.”
A selection from LN-CC’s wares, styled by John Skelton: jacket by Rick Owens, shirt by Damir Doma, trousers by SILENT by Damir Doma, necklace by Lara Bohinc.