Style.com

July 23 2014

styledotcom "When I signed up for @hm I was a little bit scared-it was very different from Saint Laurent." stylem.ag/1sRURdc pic.twitter.com/5MXwqoQimQ

Subscribe to Style Magazine
8 posts tagged "Max Azria"

BCBG Max Azria Celebrates Twenty-Five

-------

BCBGThere are scores of major fashion anniversaries on the calendar in 2014. Among them are: Lanvin’s 125th year, four decades of Diane von Furstenberg’s iconic wrap dress, and the thirtieth birthday of Donna Karan’s namesake collection. Last but not least is BCBG Max Azria, which will be celebrating twenty-five years in business with its Fall ’14 show tomorrow morning. After Max Azria launched his contemporary label in 1989, BCBG (the acronym stands for “bon chic, bon genre,” a French phrase meaning “good style, good attitude”) quickly became known for its playful, feminine wares with a bohemian edge. Today, the brand boasts more than 570 boutiques worldwide. And in addition to having longtime celebrity fans, including Angelina Jolie, Alicia Keys, and Melissa George, it’s had a number of top-tier models stalk its runways over the years—Helena Christensen, Natalia Vodianova, Erin Wasson, Lara Stone, Daria Werbowy, Freja Beha Erichsen, and Jessica Stam, for starters.

“I can’t believe it’s been twenty-five years,” BCBG’s chief creative officer, Lubov Azria (Max’s wife), told Style.com. “Each morning, I still wake up and ask myself, How do I make it better? We are in the business of inspiring people to do what inspires them,” she added. To commemorate BCBG’s anniversary, Lubov spoke to Style.com about some of the brand’s most memorable moments from the past quarter century. Click for a slideshow of her top picks.

The Split-Second Preview: BCBG Max Azria

-------

The Fall ’14 Ready-to-Wear collections kick off in New York on Wednesday, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.

BCBG

WHO: BCBG Max Azria, designed by Max and Lubov Azria

WHERE: New York

WHEN: Thursday, February 6

WHAT: “Between force and suppleness.” —Lubov Azria, chief creative officer. The designer sent us an inspiration image, above.

Photo: Courtesy of BCBG Max Azria

Runway to Red Carpet: Queens of Contrast

-------

Kristen Wiig in Prabal Gurung, Michelle Obama in Carolina Herrera,  and Milla Jovovich in Saint Laurent

Over the course of a particularly international week for flashbulb fashion, megawatt personalities turned up the world over in sophisticated, high-contrast (and high-impact) ensembles, each of which stood out against carpets red and step-and-repeats a-branded.

On Sunday, Taylor Swift arrived at the MuchMusic Video Awards in Los Angeles wearing an Hervé Léger by Max Azria Pre-Fall ’13—you guessed it—bandage dress. The peppy songstress accented her cage-like ribbing with a pair of strappy Christian Louboutin sandals.

Things picked up on Tuesday in Paris, where Milla Jovovich sported a Saint Laurent Spring ’13 pewter-sequined column dress and dramatic black chiffon cape (naturally, she looked lovely, but we kind of wish she had topped it all off with the flat-brim Hedi Slimane showed on the catwalk). What occasion could warrant such a theatrical outfit, you might wonder? It was for the Liaisons au Louvre III charity dinner—yes, the same dinner where Diana Ross took the stage. The chanteuse, however, opted for a fittingly fiery red gown. Jetting far east to Beijing, Zhang Ziyi attended the unveiling of Chanel’s “Little Black Jacket” exhibition wearing a simple blouse-and-bloomer combo from the house’s Scottish Pre-Fall ’13 collection. And looping back to the City of Light, funny gal Kristen Wiig attended the opening of her latest flick, Imogene, wrapped in a graphic, artfully draped Prabal Gurung dress—a twist on the techniques used in the designer’s cut-and-curved Fall ’13 military spectacular.

Lastly, Wednesday saw the industry’s highest-profile champion—Michelle Obama—hot-footing in a Carolina Herrera Pre-Fall ’13 number at a dinner in Berlin in honor of her husband. Noirish navy and silvery white whorls complemented the dress’ nipped waist, tulip flare, and ladylike shoulder-bows—FLOTUS appeared as turned out as ever.

Photos: Getty Images

Bust Out the Bra

-------

Bra top Resort looks from Versace, Jason Wu, and Emilio Pucci

Bras outside the boudoir seem like a natural progression for a burgeoning season that oft abides by midriffs and swimwear. At Resort, designers are blurring the line between bedroom and warm-weather wares, giving tiny tops a bustier feel. Take, for instance, Jason Wu‘s balconette-meets-bandage bra (above, center), which he paired with matching botanical-print board shorts. “I’ve always loved these lingerie-esque looks, and I’ve always loved a little swimsuit for Resort,” offered Wu when asked about his belly-baring wares. “The lower-waisted proportion felt right, and there was almost like a surfer-ish attitude about it. And I think it’s a sexy place to bare,” he added. “You work very hard for it. So why not?”

Others, like Carly Cushnie and Michelle Ochs, offered a seemingly more conservative approach to the crème de la crop top. The pair showed a red pencil-skirt-and-elongated-blazer combo which, upon further inspection, reveals an itty-bitty top with an iteration of Cushnie et Ochs’ signature cutouts. At Versace (above, left), Donatella turned out a spearmint gingham top-let coupled with a playfully patterned pant. Meanwhile, Hervé Léger‘s Max Azria and Calvin Klein‘s Francisco Costa served up a sportier approach to the bra-turned-top by incorporating full-frontal zippers. The same sense of ease was seen at A.L.C. and Emilio Pucci (above, right), where banded bras seemed more staple than statement maker.

Photos: Courtesy Photos

Shoppers, Gird Thyselves: Fashion’s Night Out Approaches

-------

Ready, set, FNO: September 6th marks the fourth annual Fashion’s Night out, the no holds barred evening of shopping that kicks off the spring shows during New York Fashion Week. The definitive guide to the action, www.fashionsnightout.com goes live today, detailing the goings-on near you—whether that means Manhattan or one of the more than 500 participating U.S. and international cities.

In NYC, boutiques will celebrate with extended hours, the better to lap up snacks, drinks, and celebrity sightings. Alexa Chung will spin at Moschino; Solange Knowles, at DVF. MAC’s Soho store may have the event to beat, with a live performance by Azealia Banks. Some stores will even debut new products: Balenciaga will unveil the Pumpkin collection, an accessories collaboration with Vogue creative director Grace Coddington featuring her beloved cat, Pumpkin; Chloé will release its new Alice bag. Over at Stella McCartney, you can even design your own handbag.

If Fashion’s Night Out alone won’t get you out of the house, maybe Bergdorf Goodman’s 111th birthday will—the retailer is taking advantage of the timing to celebrate its centennial-plus, with guests including Rachel Zoe and Thakoon Panichgul. At Saks, the focus is on designers, with appearances from Max and Lubov Azria, Oscar de la Renta (who will launch his new fragrance), Suno’s Erin Beatty and Max Osterweis (who have collaborated with Minx to create special nail designs) and Kimberly Ovitz (who’s teamed up with Rihanna’s tattoo artist, Josh Lord, to create custom body art for partygoers), among others.

The streets will teem; will the registers ring? That remains to be seen, though the outlook is hopeful. But those who prefer to avoid the crowds can splurge in comfort, too: Again this year, there’ll be plenty of deals accessible right from their apartments, with special offers and savings online.

Photo: Fashionsnightout.com