August 27 2014

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6 posts tagged "Maxime Simo�ns"

Behind The Scenes With Swarovski: Maxime Simoëns


The Swarovski Collective has helped over 150 fashion talents since its inception in 1999. This season, the crystal house’s initiative has given its support (and its stones) to fourteen cutting-edge talents. To celebrate and document the designers’ creative processes, Swarovski has produced behind-the-scenes films that follow every label on its journey down the Fall ’13 runway. We’ve been debuting exclusive looks at a selection of Swarovski’s videos from each of the four fashion weeks. Next up is Maxime Simoëns, who showed his Fall collection on Sunday. To view all of our Fall ’13 Swarovski films, click here.

The Split-Second Preview: Maxime Simoëns


The Fall ’13 womenswear collections draw to a close on Wednesday in Paris. Prior to the last shows, we’ve asked some of the most anticipated names to offer a sneak peek. Naturally, it’s a busy time for everyone—designers and fashion watchers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. To view all of our Fall ’13 previews, click here.

WHO: Maxime Simoëns

WHERE: Paris

WHEN: Sunday, March 3

WHAT: “Fall is strongly inspired by a classic opera tragedy, but not in a literary way. The colors are sober & cold but heated by a few vivid notes.” —Maxime Simoëns. The designer sent us a look from his Fall ’13 collection, above.

LVMH Invests In Maxime Simoens


Maxime Simoens has just received a huge boost. Today, LVMH announced that it is providing financial backing and strategic advancement to the twenty-eight-year-old French designer’s house, which was launched in 2009. Rumors about LVMH’s interest in the designer have been swirling since Bernard Arnault invested in the house last April. Naturally, LVMH’s support will give Simoens an elevated presence on the international fashion scene, but the designer isn’t quite ready to claim that he’s “arrived” just yet. “This is a super step forward,” he told “It’s a step into the big league. But I hope there are many more steps to come. Talking about having ‘arrived’ is something you can only do when you’re looking back. This is just the beginning,” he added, noting that it felt like “the right time” for the partnership. Simoens explained that both he and the luxury group want to focus on high-quality luxury pieces. And while the designer is deep in show preparations, he admitted that he did take a very brief break to pop open a celebratory bottle of champagne. However, he quickly jumped back into fittings and show preparations for his Fall ’13 collection, which he will present in Paris on March 3. This show marks his first on the official Paris ready-to-wear calendar.

Simoens revealed that his Fall ’13 range is “aquatic, slightly ‘glacé’ —frosted. It’s very structured and feminine. For this show, I really tried to get to the essence of my fashion DNA.” The designer gave an exclusive sneak peek at the upcoming collection (seen above and below). So what’s next for his growing brand? The designer says he wants to build “a universe,” up his international presence, and open his first boutique. “[It's] what every young designer dreams of.” Continue Reading “LVMH Invests In Maxime Simoens” »

Horsewomen On The Horizon, Stella On Shopping, The Latest Dior Rumor, And More…


The equestrian parade continues. The day after Givenchy’s horsey Fall collection, Gucci has announced that Monégasque princess Charlotte Casiraghi (above, at the Cartier International Dubai Polo Challenge earlier this year) will be the face of its forthcoming equestrian-themed Forever Now campaign by photographer Peter Lindbergh. [Vogue U.K.]

In a candid moment, Stella McCartney acknowledged that she still finds the fashion industry “intimidating.” “I don’t go into shops much now, but I used to find it really daunting,” the designer said. McCartney has a shop of her own opening later this week: a second London outpost. [Vogue U.K.]

The cogitating around Raf Simons’ departure continues. In a new piece, the Times‘ Cathy Horyn considers the diminishing role of designers. “[You] sense that designers, their talents apart, are being used in a dreary chess game of brand power,” she writes. [NYT]

Speaking of designer change-ups, Maxime Simoens is reportedly leaving his position at Leonard. While the French designer retains his own namesake label, he is rumored to be in contact with Dior executives. [WWD]

Photo: Chris Jackson / Getty Images

Maxime Simoens Makes A Move To Leonard


“I want a woman from our age,” Maxime Simoens, the newly announced creative director of Leonard, tells of the look he has in mind for the label. “It was a bit old, in my opinion. I really want to give it sophistication and modernity. “

The young French designer, who has taken the reins from Véronique Leroy after her eight-year term with Leonard, only began work with the brand today. “I really just began this morning—it’s quite new,” he says. Simoens, who has his own signature ready-to-wear line (which he will continue doing), is known for his strong geometric design aesthetic. He admits, however, he wants to keep the look of his line and Leonard very different. So, what does he have in store? “Leonard was originally a house of fabric—they made it for Chanel and Dior—and then they began doing fashion. I would like to use their vintage fabrics and prints and give them vibrancy and youth,” he explains. “But she will not be in print all the time—it’s impossible!” Until March, when he debuts his first outing with the label, stay tuned.

Photo: Courtesy Photo