1 posts tagged "May Kwok"
Anthony Thomas Melillo is in good company. About two years ago, Melillo launched ATM Anthony Thomas Melillo, his line of luxe leisurewear basics, which has retailed exclusively at Barneys (it was Mark Lee, in fact, who encouraged the venture) and select boutiques from the start. Since the range’s inception, Melillo has kept his vision focused by updating best-selling T-shirts in featherweight modal or the perfect sub jersey, and also slowly introducing more categories. “We expand everywhere that feels natural,” he said at a preview of ATM’s new collection. In recent seasons, the designer has incorporated cashmere knits and casual sweats (best done in combination) into his repertoire, as well as a shirting group and easy dresses. But Melillo really stepped things up for Fall ’14 by adding relaxed suiting and proper outerwear to the mix. Marled gray jackets and topcoats had tailored appeal but wore with the ease of your favorite sweatshirt. Meanwhile, Melillo cut two styles of trousers—either wide and slouchy or slim—and debuted his first leather biker jacket and a cool, sporty puffer.
To unveil the latest lineup, Melillo is rolling out a digital campaign featuring a handful of industry influencers on the brink, who brought their respective personalities and stories to the clothes. ATM’s assorted cast of characters includes: model-slash-photographer Coco Young, model-slash-perfumer Leilani Bishop, DJ-about-town May Kwok, emerging stylist Ian Bradley, and even entrepreneur Joshua Stern, who founded the I Know The Chef app. “I’ve always tried to focus on creating for real people. Are they overexposed? No. Are they people trying to do cool things? Yes,” offered Melillo. “Most of them have already been wearing ATM, so we connected it back to that, and everything came together in an organic way.”
ATM’s Fall ’14 Influencer campaign debuts on Style.com. For more information, visit atmtees.com.