4 posts tagged "Mazdack Rassi"
Made Fashion Week (originally MAC & Milk) held what could be regarded as a “breakfast of champions” yesterday at Milk Gallery, where bloggers gathered for the unveiling of an innovative mobile app that broadcasts runway images in real time, with available features that make it easy to “like” an individual look, take notes, or e-mail or tweet it, all while the model is walking down the catwalk. “With this app, there’s no more need to hurriedly scribble notes on pen and paper,” Mazdack Rassi, creative director of Milk Group and co-founder of Made, told Style.com as we tested out the app using iPads and smart phones to a video projection of a fashion show.
The downloadable app uses Sonic Notify’s technology to match each image to soundless audio signals that will work exclusively during the Made shows and presentations (taking place at Milk Studios and the Standard Hotel), which include Alexander Wang, Proenza Schouler, Erin Fetherston, Peter Som, and Patrick Ervell. This also means that if you happen to be stuck in a taxi and are unable to attend the show, you can launch the app via the Livestream video broadcast of each show, which syncs to the Made Fashion Week app. Fashion week just got a little bit easier.
Art and design go hand in hand with fashion, so no surprise to find plenty of style-world names on the invitation to next week’s Museum of Arts & Design gala and auction. Waris Ahluwalia, Tyson Beckford, and Mazdack Rassi (founder and creative director of Milk Studios) are a few of the evening’s co-chairs, and Mandy Coon, Kevork Kiledjian, Kate Lanphear, and Robert Geller all among the host committee members. This year is the Fluorescent Ball, where all things eye-popping are in, from the artworks in the silent auction (like a neon-bright surfboard by Rogan Gregory to Dan Flavin-esque fluorescent-tube art pieces by Julian Lwin, Tapp Francke, and Lite Brite Neon) to the dress code for the night.
Also lighting up the scene: the just-announced celebrity co-chair of the evening, Community and Mad Men actress Alison Brie (left, with an appropriately fluoro-clad Estelle, at Diane von Furstenberg’s Spring ’11 show). Arts education—the beneficiary of the gala’s proceeds—is close to Brie’s heart. “I’ve always been a fan of arts education—my mother works in education, and that’s always been a big priority in my family,” Brie told Style.com from the set of Five-Year Engagement, the romantic comedy she’s filming with Emily Blunt. (Plus, of course: “Tyson Beckford’s gonna be there so you know it’s going to be a fun time.”) As for her fluorescent outfit for the evening? “The dress I was thinking of wearing is a Lela Rose bright orange one. Her use of color is fantastic,” she says, describing the shade as “neon-ish.” “I’ve definitely been to some neon after-hours parties in L.A. where I’ve really gone all-out. I don’t know if I’m going to go quite as…uh, whimsical.”
For tickets and more information, visit www.thefluorescentball.com.
For every fashion student toughing it out in the university, take hope: You may just find your future collaborator in the trenches. “We met in a college dorm,” Visionaire‘s James Kaliardos said of meeting his magazine’s co-founders, Stephen Gan and Cecilia Dean (left), during their Parsons days. “Stephen needed my food card to eat back then in the cafeteria.” Twenty years later, the trio is still raising eyebrows with their evocative flagship publication and receiving accolades too; they took home the first ever Future of Fashion Award at the 45th Annual YMA FSF Geoffrey Beene National Awards dinner last night.
Despite a Northeast snowstorm warning, a bevy of Visionaire admirers and original supporters (including Diane von Furstenberg, Italo Zucchelli, and Milk Studios’ Mazdack Rassi) turned out anyway. “I feel like we’re the grandpa and grandma of the publication,” Isabel Toledo said of her and husband Ruben’s involvement. “We used to put together the issues in our kitchen and it was the second issue where I literally bound each magazine with thread.”
Needle and thread will always have their place in fashion (and maybe even in publishing), but the business proposals of last night’s newly-anointed Geoffrey Beene scholars, who took home $25,000 scholarships for their work, ranged from tech-oriented to Web 3.0. But if online offers instant gratification, print still has the potential for shelf life. “I have this edition of Visionaire that I kept from the nineties,” Calvin Klein’s Zucchelli said. “It’s about birth and religion and all these different visual ideas. It’s old now, but it’s still really special.”
It was apparent at last week’s party for The Last Magazine, when all of New York’s cool kids piled into the ground-floor gallery to celebrate a brand-new fashion publication within the first minutes that the doors were open, just how important a certain building on West 15th Street is. Not only for the production of pretty pictures (its top-floor studios are responsible for many of the images in glossy magazines around the world), but also for having a good time. This season, Milk Studios is celebrating its tenth anniversary, and those in charge have thus decided to spend more time patting themselves and their friends on the back. “Milk would be nothing but an empty space without the photographers, the stylists, the designers, the models, and everyone else who keeps this place running and consistently a creative hub,” said Mazdack Rassi, one of studio’s founding members. To celebrate, this season Milk crammed as much into the space as it could, from small presentations (like Band of Outsiders and Victor Glemaud) to intimate dinners (Naomi Watts hosted a sit-down for her brother Ben’s photography) to full-scale dance parties (like the aforementioned Last boogie fest). The fashion week events were such a success, in fact, that Rassi has renewed his focus on entertaining. In the upcoming weeks expect to see gallery openings and dinners in honor of the likes of Alexi Lubomirski, Norman Jean Roy, Hunter Barnes, and Greg Kadel. “We consider our artists to be part of the Milk family and we do our best to get them a lot of buzz. I love being inspired by the brilliant people around me.”
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