7 posts tagged "Melissa Coker"
The fans of Melissa Coker’s L.A.-based collection Wren aren’t limited to the West Coast, but when you’ve got California scenery like she does to draw on, it’d be a crime not to use it. So for her Fall ’13 video, she packed up collaborators Sarah Sophie Flicker and Maxmilla Lukacs and headed to Malibu. “I love the contrast of the whimsy of the clothes with the ethereal setting of the mountains and outdoors,” Coker said. Whimsy is just the right word for the video’s star, the adored singer/songwriter and harpist Joanna Newsom. Newsom, harp in tow, performed a cover of Sandy Denny’s folksy, 1971 sea shanty “The North Star Grassman and the Ravens.” “Aesthetically, her songs are really inspiring to me—they’re really bold strokes that feel sort of theatrical and they’re interested in story,” Newsom said of Denny’s melancholy track and creative collaboration it inspired. “The fashion and design that I’m interested in also has to do with story, very strong statements that have some sort of narrative to them, that they aren’t just interested in the now.” Coker and co. invited Style.com to take a look at the shoot in progress; the video debuts early next year.
“I was a choir kid for a long time; it’s a nice thing to know how to do,” Tavi Gevinson revealed to Style.com of her vocal talents, while on the Los Angeles set of Wren’s Fall ’12 video shoot. Directed by Sarah Sophie Flicker and Maximilla Lukacs, the film (featuring Wren’s footwear collaboration with Minnetonka) quickly became a reflection of Tavi’s own style evolution. “We went into the project with this new wave sixties vibe,” explained Wren designer Melissa Coker of the film’s retro aesthetic, styled and creative-directed by Lula editor Leith Clark. “And since Tavi has been going that way naturally with her own style, she immediately came to mind.” Enter Tavi singing Dory Previn’s 1970 classic “Beware of Young Girls,” a pitch-perfect homage to an era that equally informs Coker’s Fall collection in print and silhouette. “The song’s about a young girl and it’s being performed by a young girl, but it has the weight and sophistication of an older soul,” says Coker.
The transformation came naturally. “My style used to be a lot about colors and prints on their own, outside of any cultural context, just looking at the colors and images and composing it all like a painting,” she said. And now, nearing her sweet 16, her choices convey more purpose. “Now, I’m more interested in the context of it, and for some reason the sixties style really appeals to me—the hairstyles and the makeup and the prints. I get excited to wear these clothes and have this hair and embody that world a little bit more.” And while Coker channels that winsome element that so keenly characterizes the Wren girl, Tavi is plum for the part. “I like trying to create some sort of character with every outfit that I put on.” Before the film screens at a private party in New York tonight, Style.com has the exclusive first look at the full film, below.
L.A. took New York by storm last night. Wren’s Melissa Coker breezed into town to debut her new Spring collection video (as well as a jewelry collaboration with Fallon’s Dana Lorenz, collaborating right and left this week). “We wanted to capture a specific world,” Coker said, “a place full of humor and charm set, against a perpetual golden hour.” To get it, she enlisted Gia Coppola to shoot L.A. girls Natalie and Laura Love (and one very mouthy, smoking crab), styled by Lula‘s Leith Clark. “Gia has such a thoughtful, beautiful manner about her,” Coker told Style.com. “I really relate to her aesthetic and felt like she perfectly fit in to what Leith and I had been discussing creatively for a film project.” Last night at Mister H at Mondrian Soho, Sofia Coppola and Miranda July—two women who know a little something about filmmaking—stopped by to lend their support. Above, the film premieres exclusively on Style.com.