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April 23 2014

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8 posts tagged "Mia Moretti"

Insta-Gratification: #MFW Edition

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In the age of Instagram, all it takes is a smartphone to achieve a photo finish, be it filtered or #nofilter-ed. That’s why Style.com’s social media editor, Rachel Walgrove, is rounding up our favorite snaps and bringing them into focus. For this very special edition of Insta-Gratification, she’ll be calling out the best shots from #MFW. See below for today’s picks.

Monday, February 24

Giorgio and his Armani army.

Collect them all.

Marni, through Linda Fargo’s lens.

Missoni’s pre-show clique.

The finale bow. Squared. Continue Reading “Insta-Gratification: #MFW Edition” »

CHALK of the Town

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CHALK

Over six years ago, former Hollywood stylist and Kitson buyer Christina Minasian launched the contemporary label Pencey (famously named after Holden Caufield’s fictional private school in The Catcher in the Rye). It has become known for its trend-driven staples with a preppy yet rebellious twist, as well as recent capsule collaborations with It girls like Mia Moretti and Jessica Hart. While Minasian will continue to take a playful approach at Pencey, this season, the designer debuts CHALK—a new line with a decidedly more refined and timeless look. “The name reflects its clean aesthetic. I wanted to do something that focused on style more than trend, and create classic pieces that will last in your wardrobe at an affordable price point, ” Minasian said at a preview this week. “The CHALK customer still aims to stand out and express her identity, but she doesn’t want to look like she works at Urban Outfitters or hangs out on St. Mark’s Place.” Highlights from the Spring ’14 collection (which debuts here on Style.com) include slouchily tailored suiting separates, a flirty cap sleeve shift, a cool bomber jacket whipped up from white lace re-embroidered with leather, and a poplin shirtdress backed in herringbone-patterned silk. That crisp number, in particular, felt polished and of-the-moment.

CHALK’s Spring collection ($75-$385) will be sold on Shopbop.com and at Madison boutique in Los Angeles.

Photo: Courtesy of CHALK

Vince Goes Big In Soho

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Vince's New Mercer Street Store

Is it just us, or has Vince—the contemporary range known for its bunny-soft cashmere wares—worked up some serious mojo? The beloved basics brand began to gain steam in January, when it appointed Doo-Ri Chung as its creative director. In May, the label hired Karin Gregersen, formerly of Chloé, to direct the label’s sales, marketing, product development, and creative initiatives as its new president. And now, it seems things are in full swing. Just last night, Vince hosted the launch of its new 3,000-square-foot flagship on Mercer Street, and the fete attracted all the right girls-about-town. Alexandra Richards, Harley Viera Newton, and Leigh Lezark turned up to check out the space and dance to tunes from the Dolls’ deejay Mia Moretti and violinist Margot.

With its exposed white brick, 22-foot-high ceilings, skylight, and pale hardwood floors, the boutique boasts a welcoming layout. “It’s very modern and very clean, but it’s also warm, comfortable, and inviting,” said Vince CEO Jill Granoff. For the first time, Vince’s men’s and women’s collections are presented on separate sprawling floors, but it was the shoe display case—which was filled with enticing pointed, pony-hair mules, riding boots, and high-tops—that seemed to get the most attention. The kicks will have to move over soon, though: Gregersen told Style.com that the label will be launching handbags next year. “We’re building more of a global lifestyle brand,” said Gregersen. “We’re continuing to work on our existing products and launching new extensions.” Granoff chimed in to note that dresses and outerwear for all occasions are a new focus, and that they’re working to further develop the menswear offering.

Indeed, the slick Soho flagship makes a smart addition to the label’s three other Manhattan (and twenty U.S.) outposts. But more retail spaces are nigh—Vince is looking to take the international market by storm and is opening its first stand-alone store in Tokyo next week.

Vince’s flagship is located at 89 Mercer Street in New York.

Photo: Courtesy of Vince

The Next Big Thing: Emerson, Spring ’14

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

Emerson Spring '14 starring Mia Moretti

Label: Emerson, designed by Jackie Fraser-Swan

Need to Know: Jackie Fraser-Swan’s label is named for her distant relative, Ralph Waldo Emerson, and it’s in the spirit of his core values of nonconformity, positivity, and self-reliance that she has created her Spring ’14 collection. Riffing on the concept of a “punk-rock garden party,” the looks are equal parts pretty and punk—albeit a somewhat pop-ified version of the latter. Fraser-Swan’s homage to her rock ‘n’ roll youth came in the form of irreverent prints, like a jaunty, Tim Burton-esque black-and-white stripe and a painted houndstooth. Elsewhere, models swanned down the runway wearing floor-length gowns in a kaleidoscopic, acid-hued garden print. A tweedy jacket and miniskirt set would have made Clueless‘ Cher Horowitz proud, and left no doubt that the nineties are alive and well—again. And there was purple. Lots of purple, from a hoodie (fairly dripping in DIY spirit, complete with pins and patches) to exquisitely detailed laser-cut leather leaves that fluttered atop a sheer blouse.

Style.com has the exclusive sneak peek at Emerson’s Spring campaign, starring deejay and girl-about-town Mia Moretti. “They brought bundles of flowers and covered the wall with daisies—obviously I was right at home,” Moretti said of the shoot, which was lensed by Kenneth Cappello and styled by Masha Orlov.

She Says: Post-show, Fraser-Swan evoked Emerson’s Spring woman in a few words: “She is a leader, not a follower. She is not afraid to be herself or stand out in a crowd. She is intelligent and can think for herself.”

Where to Find It: Shopbop, Swank, and Sloan, among others.

Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail

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Sophia AmorusoSophia Amoruso, the 29-year-old eBayer-turned-Internet entrepreneur behind Nasty Gal, is in New York this week celebrating a pair of milestones: the e-tailer’s eponymous new ready-to-wear collection and the launch of Shoe Cult, its debut footwear line. Alexandra Richards, Emily Weiss, and Mia Moretti joined her for dinner at Hudson Clearwater last night. “This is a first for us,” Amoruso told Style.com. “Until now we’ve kind of only thrown brutish parties, which is my comfort zone.” But there’s nothing brutish about her business savvy. Nasty Gal sold about $100 million in clothing and accessories in 2012. She sat down with Style.com at the Crosby Street Hotel Wednesday afternoon to discuss her 50,000-and-counting Instagram followers, her love affair with Nike, and how the new additions will add to Nasty Gal’s bottom line.

You did the show circuit in New York last season. Was that your first time?
I’d gone a few years before. Erin Wasson was a customer when she was doing her thing for RVCA. She had bought some vintage from me, and she invited me because she was inspired by [those pieces]. It was interesting to see the full cycle, you know, “Wow, I sold vintage, and something that was inspired by it walked down the runway.” There’s nothing more encouraging than that. That was 2009. And I’ve gone the last two seasons. But I’m not a blogger; I’m not an editor; I don’t buy many of these brands. For me, it’s nice to see it in person, but I’m not sure it’s totally necessary.

Would you like to be part of the official New York fashion week schedule in the future?
There’s no plan for it.

What is your impression of the New York fashion world, as an L.A. outsider?
I’m really glad that I can come participate and meet people who are making the fashion world happen. If I were personally in New York and running my business here, I could be pretty distracted by it. It’s glamorous. But in L.A., at the end of the day I go home and hang out with my boyfriend and my poodle.

Are there designers in New York that you like or admire?
I really like old Norma Kamali. I like to know what’s going on, but personally I still wear mostly vintage. And, like our customers, I’m not really bound to only wearing one designer, or a few designers. It’s kind of a mix and match. Although I love Céline’s shoes and accessories.

So you still spend time hunting through vintage stores?
I don’t go vintage shopping in L.A. anymore. I steal stuff from our vintage department.

How important is vintage to Nasty Gal?
Vintage is a significant part of our business. It’s something like 1 percent, but at the scale we’re operating at, it’s close to a $1 million business. For a lot of people that would be good enough. Continue Reading “Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail” »