4 posts tagged "Mikael Jansson"
Stockholm New was launched by Claes Britton and his wife, Christina, back in 1992. During its ten-year—and twelve-issue—run, the magazine became a cult sensation, showcasing the best in Swedish culture and design—fashion and otherwise. “We set it up as a marketing vehicle for the first fashion agency in Stockholm,” said Claes, who currently runs creative agency Britton Britton with Christina. “And then it evolved into a magazine about the creative scene of Stockholm.” Boasting that crisp, raw, eerily pristine Swedish aesthetic that we’ve been obsessed with of late, the magazine showcased the work of such Scandinavian photographers as Sølve Sundsbø, Mikael Jansson, and John Akehurst (not to mention the decidedly un-Swedish Mario Testino), and clothes the likes of Acne Studios, Ann-Sofie Back, and Sandra Backlund. “We never looked at other magazines for inspiration,” offered Claes. “And we never played according to the rules of the fashion industry—we had our own slower pulse, we were a bit more poetic, and a bit more complex. It really came from our own tradition, and I think that original code was appreciated.”
The publication folded in 2002, but tonight, in Stockholm, the co-EICs are launching a book that combines the greatest hits from Stockholm New’s original issues, as well as new images and new fashion talents—Claes and Christina made sure to include a few up-and-coming fashion students. “Sweden really has amazing budding fashion talent,” Claes told Style.com. “The problem, though, is that the market here is so small. They really have to go abroad. But it was fun to show all these creatives.”
The Fall ’12 campaigns started trickling in with magazines’ July issues, and there has been a spate of new ads in the recent August glossies. From a model’s standpoint, landing a campaign is the holy grail in terms of both money and prestige. The reason girls walk in runway shows to begin with (catwalk turns are notoriously underpaid or paid in trade) is to get noticed by the designers, stylists, and photographers who could potentially turn them into a billboard or the face on the side of a bus. Aside from Kate Moss (pictured, above), who appears in the latest from Salvatore Ferragamo (lensed by Mikael Jansson), and Daria Werbowy‘s reprisal at Céline (Juergen Teller previously shot her for Spring ’11), this season has really been about fueling up-and-comers. Case in point: Elza Luijendijk, whose Prada runway exclusive eventually turned into a spot in the coveted campaign shot by Steven Meisel. The 16-year-old Dutch beauty also wowed in Versace’s Fall gothic-chic series with the help of Mert Alas and Marcus Piggott (pictured, below). Kati Nescher has been a huge success story this year, and she scooped up contracts with Chanel and Nina Ricci (and we’re guessing more are on the way in the not-so-distant future).
Overall, the general trend in fresh faces is: The newer they are, the more designers pack in together. Marc Jacobs, Balenciaga, Louis Vuitton, Dolce & Gabbana, and Etro have all put out multi-girl images. The Balenciaga pack is completely unknown: Julier Bugge, Linn Arvidsson, Juliet Ingleby, Anniek Kortleve, and Sophie Hirschfelder—even the most diligent model watchers have no idea who these girls are, but Nicolas Ghesquière always loves to throw us a few head-scratchers. On the other hand, Dolce & Gabbana perfectly cast the more recognizable Italian trifecta of Bianca Balti, Bianca Brandolini d’Adda, and Monica Belluci for its Fall ads.
A few photos of Gisele Bündchen’s Salvatore Ferragamo Spring ’12 ad campaign debuted at the end of December, but this morning the label released more images with the Brazilian beauty standing alongside model Noah Mills. (“I couldn’t see any other man standing by Gisele’s side, equaling her force and sensuality and maintaining her unaltered elegance,” Ferragamo creative director Massimiliano Giornetti said in a statement released by the label today.) The two, photographed by Mikael Jansson, are pictured basking in the endless summer sun at Golden Eye Resort in Jamaica. Equally as radiant as their glowing tans are the vibrant colors Giornetti used for the Spring collection. Here, a few of the latest images.
With January issues now in hand and February issues soon to arrive, it’s officially Spring ’11 ad season. And while we’ve brought you exclusive debuts from Michael Kors, Giorgio Armani, Valentino, Yves Saint Laurent, and Pringle of Scotland, we didn’t want to leave out any other worthy competitors either. Below, a roundup of some recent strong showings, from Lindsey Wixson for Alexander McQueen to Leighton Meester for Missoni (above, left to right). Continue Reading “The Campaigns Keep Coming” »