4 posts tagged "Minnie Mortimer"
Since moving to Los Angeles to marry and start a family, East Coast transplant Minnie Mortimer Gaghan has been carefully honing her SoCal persona. The next step in making herself a permanent fixture on the L.A. map? A shop to call her own—tiny as it may be. “Sometimes I hold on to New York—that’s who I really am, I was born and raised there,” Mortimer Gaghan tells Style.com. “But more and more, I feel that I identify as a California girl.” Her namesake Minnie Mortimer store, set to open its doors this Monday, is situated in Brentwood, in perfect proximity to what she now calls home. “The beach and surfing culture on the west side of L.A. has become a part of me, and that is really coming out in my style and in my collections,” she says.
Set in the landmark 1951 Barry Building, the space is a solo endeavor—a departure from Mortimer Gaghan’s existing retail partnerships. “This allows me to do exactly what I’m feeling at the moment,” she says. In addition to showcasing her still-popular range of shirtdresses, the store was built to accommodate constantly rotating collections—among them, pieces that never made it into production and experimental designs that Mortimer Gaghan makes for herself.
Come spring, the young mom also plans to introduce a small range of childrenswear designed with her daughter in mind. “It’s going to be this constant canvas and experiment to showcase whatever is inspiring me at the moment,” she explains. Currently, that includes Astroturf flooring as an ironic nod to country club living and playful custom interiors that feature Mortimer’s very own large-scale photographic prints.
Minnie Mortimer opens Monday, November 7, at 11979 San Vincente Blvd., Suite 101, L.A., (310) 472-6201.
Minnie Mortimer has something of a charmed life, so perhaps it should come as no surprise that she turns out a charming little collection. She showed it at 1Oak this week, where it a short film by her husband, Oscar-winning director Stephen Gaghan also screened. It showed his wife biking around the Hamptons in her most recognizable piece, the striped Zoe dress. Unlike some of the week’s other presentations, it suggested an honest and apt sense of where her clothes will best be appreciated. But in the service of offering something for everyone, Mortimer split her models into two groups: the first, Madison Avenue types, the second, cool, downtown girls. (Call it the Southampton vs. Montauk divide.) For the uptowners, there were striped three-quarter length tees, gingham shirt dresses, and mini shorts; for the downtown posse, silk dresses that can be worn day through night. Our favorite was a feminine polka-dotted frock that screamed summer. Look for it on the Jitney next May.
“Grown-up” clothes are the talk of the runways in these nose-to-the-grindstone times. They’re what’s next for Minnie Mortimer, too—though in the spirit of a good time, she’s not one to take maturation lying down. “I really think that the clothes reflect that my own life is changing,” the designer said at home in L.A. “I’m just straddling that time in my life when I’m still a young girl who wants to go out, and yet I’m being dragged into adulthood. My wardrobe has to keep up with that.” Girls just want to have fun, in other words. Well, there are still Mortimer’s preppy shirtdresses for that, but for Fall, she’s added more tailored daywear and a few elegant matte silk blouses with Victorian details to the mix. (Suiting separates shown with tiny bloomer shorts should dispel any fears that she’s getting gray before her time.) “I’m starting to develop some new fabrics, and I’ve been drawing new prints and colors that I am going to incorporate into my new designs,” she continued. “Just learning how to design and print my own fabrics has been such an amazing process for me. Playing with the different width of stripes, the sizes, and the separation between them.” Play and work—not a bad compromise.