11 posts tagged "Moncler"
London is getting its own Moncler boutique at 197 Sloane Street today, just in time for winter. Company chairman and creative director Remo Ruffini is in town for the opening and we spoke to him via phone to get the details. In many ways it’s like the Moncler shop on Via della Spiga in the heart of Milan: same architecture firm, same warm Alpine effect, same “lacquered” nylon down-filled puffer jackets with the signature logo patch on the left sleeve. The big difference? It’s twice as large, and as such there’s room for the brand’s exclusive Gamme Rouge and Gamme Bleu lines, designed by Giambattista Valli and Thom Browne, respectively. The best part, for New Yorkers, at least: It’s a prototype for Moncler’s next retail destination, the Big Apple. Ruffini’s still shopping for locations, but he says he’s set his sights on Soho. There are a lot of stores in the neighborhood selling imitation shiny down-filled puffer jackets without the signature logo patch on the left sleeve. Ruffini’s looking forward to providing shoppers with the real thing.
“It’s always difficult to do Moncler for summer,” said Giambattista Valli at his Moncler Gamme Rouge presentation yesterday at the Musée d’Art Moderne. So what did the designer do? He took the feathers from the linings of his couture evening puffers and parkas and then embroidered them or printed them on the outside. Also in the luxe mix: gemstone and flower prints. The former—in a deep green jewel hue—occupied a dramatically lit small room lined floor to ceiling with moss that was very enchanted forest. The pièce de résistance, though, was a series of blousons in couture toile, each one densely appliquéd with more silk rosettes in swirling shades of berry than the last. The finale was a virtual flower bed that said spring had sprung with not a whiff of ski slope about it.
Friday morning attracted an impressive assortment of fashion identities at the Raleigh hotel in Miami as Vogue Italia‘s Franca Sozzani hosted a breakfast to unveil—wait for it—a duck. Not just any duck, however. This one, a giant resin sculpture (pictured at left) measuring in around one meter, is British contemporary artist Stuart Semple’s ode to the iconic mascot of Moncler. “It’s just a very funny and different way of seeing the symbol of the brand,” attested Sozzani, who, with sister Carla, greeted Bruce Weber, Roxanne Lowit, Bob Colacello, Thom Browne, and Stefano Tonchi (complete with his tennis racquet fresh from an early morning match). Next up on the duck’s itinerary is Aspen for a Moncler store opening at the end of the month, followed by an auction with all proceeds from the Moncler Toy Charity Project to be donated to the Child Priority Foundation.
With the Paris talk linking Giambattista Valli’s name with Valentino’s, all eyes will be on Valli at his show today and at his Moncler Gamme Rouge presentation tomorrow. Will either collection look like an audition for the role currently filled by Alessandra Fachinetti? More on that later. But here’s a preview of what’s in store for us at Gamme Rouge: “This season is a forward approach to the intimacy of a woman—almost a sporty boudoir of a futuristic Trianon in powdery colors.” Marie Antoinette at a sports club? We’re intrigued.