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August 21 2014

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2 posts tagged "Moritz Krueger"

EXCLUSIVE: Maison Martin Margiela and Mykita Throw Some Shades

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Maison Martin Margiella x Mykita

Maison Martin Margiela has always been a secretive house. Its labels are nothing more than white stitches; its namesake designer, who left the house in 2009, has been photographed only about twice; and its current creative team is completely anonymous. Now the ever-provocative clothier is joining forces with Berlin-based minimalist eyewear brand Mykita for a special capsule collection, which will be unveiled tomorrow at Mykita’s Soho flagship. “The conversations with Maison Martin Margiela began in June 2012,” recalled Mykita CEO and creative director Moritz Krueger. “For us, a collaboration is like an exothermic reaction, where we are mixing the DNA of two companies as ingredients together in a test glass: The result is a truly new matter.”

Krueger was shy to reveal the details of their collaborative process (no Margiela inner workings coming out here). He would talk about the results: two design groups—the Essential, which Krueger described as “historical eyeglass forms translated into the contemporary context,” and the DUAL, the more deconstructed of the two. “The glasses are not designed for any one person in mind,” explained Krueger of the shades, which, priced at $550, debut exclusively here. “None of the Maison’s or Mykita’s creations have that purpose. The Mykita x Maison Martin Margiela collection boasts a whole range of glasses, from ultralight metallic structures to thicker, cat-eye or round acetate frames.” Available at Mykita and MMM stores beginning April 17, these shades will definitely help you achieve some of that Margiela mystique.

Photo: Courtesy Photo 

Mykita Takes Manhattan

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Mykita's Manhattan store

Tonight, Berlin-based eyewear label Mykita will open its debut American outpost in New York City. But first it has to grapple with the Northeast’s heat wave. “We are trying to find a way to cool it down!” said creative director Moritz Krueger.

Krueger needn’t worry: Mykita’s modus operandi—from its product design to its retail formatting—is inviolably cool. “We conceived the store in-house. It comes from one hand; it’s very personal. We try to create our own world,” he explained. In New York, that universe is lent an industrial twist via stark white walls made of perforated steel beads, flight-trolley storage units, and a fluorescent lighting scheme that tracks the space’s original sprinkler system. Mykita Manhattan also boasts a special laboratory rendered in partnership with Carl Zeiss—one of the world’s leading optical research firms—in which clients may consult with on-site optometrists for bespoke frames and lenses. Continue Reading “Mykita Takes Manhattan” »