34 posts tagged "Moschino"
Each week, renowned artist and fashion illustrator Cédric Rivrain unveils an exclusive drawing on Style.com. See fashion through his eyes, below.
Kiko Mizuhara in Moschino by Jeremy Scott
“Playful and joyful. With Moschino, Jeremy delivers the happiest fashion ever. Merci, Jeremy.
In a world where new e-commerce sites are a dime a dozen, VFiles stands out. Its unique designer selection (think Hood by Air, Adidas x Rick Owens, Moschino, and KTZ), innovative social media platform, and active community have kept VFiles steadily on our radar, and the platform’s singular aesthetic has left its dedicated fan base begging for an original cut-and-sew VFiles clothing line. Well, ask and you shall receive. VFiles’ debut collection, dubbed VFiles Sport Plus, launches on Monday. An exclusive first look at the range debuts here.
The campaign is modeled by VFiles users; one simply had to tag a photo of themselves on the platform to be considered for the lookbook. “The collection is by us, for us,” said Julie Anne Quay, founder of VFiles. “We looked at what our members collect, what they share…So it really is a community-generated collection,” she explained. “I think that’s also something that’s never been done before. Like, what if Facebook had a collection? What would that look like?”
VFiles Sport Plus is comprised of unisex motocross jerseys and shorts, French terry hoodies, slub-knit tees, body-con dresses, and more. The clothes have a distinctive sport-meets-street vibe and a contemporary price point (prices range from $75 to $300). “It’s all branded, and really fun, functional, and wearable. We think we’ll fit alongside the brands in our stores right now, which is really important to us,” Quay said. “Our community is very loyal to young designers and likes to wear things no one else has ever seen. So I think VFiles Sport Plus is something they will be really excited about.”
Quay tapped Erin Magee, head of production at Supreme and creative director at MadeMe, to head up the design process. “Erin knows how to execute. She’s able to take what we want to see and actually turn that into a garment,” Quay explained. “There’s a language to VFiles that you can’t really put words to. You just know it’s VFiles.”
The VFiles Sport Plus collection will be available on April 28 internationally and on vfiles.com.
Looking to make a high-fashion impact on a shoestring budget? The recent runways stand as proof that all you need to tap into the momentary zeitgeist is a little creativity, not a maxed-out credit card. Take, for example, the pretty young thing caught posing with a McDonald’s cup during Sydney fashion week like it was a piece from Jeremy Scott’s fast-food-inspired collection for Moschino. Meanwhile, Chanel’s supermarket sweep of a Fall show convinced us that even grocery carts can be glamorous (especially if they’re being pushed by Rihanna, Cara Delevingne, and Joan Smalls). Ditto goes for Anya Hindmarch’s luxe “Have a Nice Day” bags modeled after those handed out at convenience stores. Other cheap styling tricks we’re eager to try out soon include pinning a violet to our furs à la Fendi and securing our ponytails with dollar-bin scrunchies like Dree Hemingway did in Trager Delaney’s latest lookbook.
Hot on the heels of Jeremy Scott’s schismatic Moschino debut, the house is poised to clock some more time in the spotlight. L.A. vintage vanguard Decades recently snapped up more than two hundred iconic pieces from the private collection of Lynda Yost, a longtime devotee of the brand, all of which are up for grabs as of this morning. An exclusive first look at the offering debuts here. Decades co-owner Cameron Silver scored with Yost’s cache, which is exhaustive enough to turn many a museum curator emerald with envy. In fact, he dubs it, “The definitive Moschino collection on the planet.”
Long before Alexander Wang’s parental advisories, there were Franco Moschino’s designs, brimming over with logos and slogans, from the cheeky (“Better a happy hippie than a yukky yuppie”) to the more earnest (“Opposites must coexist!”). Yost, who was raised Amish, was first drawn to the fabled label thanks to a simple principle: Opposites attract. Moschino’s designs, equal parts kitsch and wit, were appealingly alien. Her first Moschino purchase? An appropriately exuberant pair of color-blocked harem pants. She’s also quick to note a curious 21st-century echo of that initial attraction. “I was interested in Jeremy Scott’s appointment because he’s also a farm boy, and there has just got to be something about the humor and the subtle tweaking of society that you’re not allowed to do when you’re a hardworking farm person.”
Yost and Silver are optimistic when it comes to Scott taking the reins, and about his potential when it comes to expanding the brand’s audience. “He is [appealing to] the right demographic, which is very young—younger than the old Moschino [catered to],” Yost says. “Moschino in his day would have made fun of Romeo Gigli and Chanel, and you had to be a fashionista to understand the humor. But with Jeremy making fun of McDonald’s, he’s speaking to a broader brushstroke audience and a younger one.” It’s a far cry from the industry’s lately more staid leanings (“normcore,” if you like). “I think we’ve lived in a long period of time where fashion has morphed away from fun and humorous, and Moschino always injected the frivolity into fashion,” Silver offers. It’s a noble mission, to bring the fun back to fashion, and both Yost and Silver are doing their part to make it as attainable as possible. As she puts it, “We’re very keen on the Moschino dictate, which is everybody should be fashionable. It isn’t just for the wealthy.” Items on offer range in price from a $25 pair of socks to a loftier $10,000 jacket. While Decades’ initial release is hardly scant, the duo hint that there may be more to come down the line. As Silver tells it, “Lynda has enough to dress an army!”